Sr SEM / PPC Consultant
Detalhes do emprego
Are you a seasoned PPC expert with a knack for optimizing campaigns to drive tangible results? Are you passionate about helping clients in the software industry maximize their lead generation efforts through strategic PPC tactics? If so, we have an exciting opportunity for you!Our client is a leading software company who are in growth mode. They need a Senior SEM/PPC Consultant to help them to achieve their growth objectives through innovative digital strategies. They pride themselves on delivering exceptional results and providing unparalleled expertise to their clients.Job Description: We are seeking a dynamic and experienced Senior SEM/PPC Consultant to work with our client in the software industry based in the Toronto area. This is a project based opportunity where you will be responsible for evaluating the client's current PPC strategy and setup, identifying areas for improvement, and implementing changes to enhance their lead generation efforts.Responsibilities:Conduct a comprehensive review of the client's existing PPC campaigns, including ad copy, keywords, targeting, bidding strategies, and budget allocation.Analyze performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS) to identify opportunities for optimization.Develop and implement strategic recommendations to improve campaign performance and maximize lead generation.Collaborate closely with the client to understand their business goals, target audience, and competitive landscape.Provide ongoing monitoring and analysis of PPC campaigns to ensure optimal performance and make adjustments as needed.Stay up-to-date with industry trends and best practices in PPC advertising to continuously refine strategies and tactics.Requirements:8+ years of hands-on experience managing PPC campaigns, preferably in the software industry.Proven track record of driving successful lead generation and conversion outcomes through PPC advertising.Expertise in Google Ads, Bing Ads, and other PPC platforms, with proficiency in campaign setup, optimization, and performance analysis.Strong analytical skills with the ability to interpret data and draw actionable insights.Excellent communication and client-facing skills, with the ability to articulate complex concepts in a clear and concise manner.Detail-oriented with a passion for delivering exceptional results and exceeding client expectations.Google Ads certification and experience with Google Analytics is essential. IT Services and IT Consulting,Software Development
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