Digital Marketing Manager

DIGITAL MARKETING MANAGER / E-COMM MANAGEROne of A Kind is looking for an experienced Digital Marketing Manager to handle and coordinate e-commerce sales efforts while driving growth through our Shopify based retail e-platform. In addition, someone to manage and grow our current community through content & activations. OAK Values - Excellent Service | Teamwork | Inspiring | Individuality | Respect for all Responsibilities (Including but not limited to) :Community manager for our IG and Facebook pages. Manage social media publication calendar and content production.Develop and implement content strategies alongside Head of E-commerce and content creators. Manage all deliverables for digital campaigns, email marketing and influencers Strategize long term online campaigns throughout all platforms  to maximize the CRMProvide and analyze weekly reporting,  in order to make realistic web related and marketing suggestionsEnsure that all web-based marketing campaigns are properly implemented to grow e-commerce sales Plan, organize and manage e-commerce weekly workflow in partnership with the responsible teams (inventory, content, fulfillment, stores, agencies)Coordinate social media content with paid advertising agency  (Instagram, facebook, tik tok, YouTube, twitter)Build ecommerce calendar according to product launches, promotions and product pushesEnsure that web- based marketing campaigns are properly implemented to grow e-commerce sales and identify and gaps and opportunities with actionable recommendations Ensure that the visual identity of the brand is communicated coherently across all channelsManage SEO optimization and ensure that it is compatible with current search engine algorithms Ensure that the visual identity of the brand is communicated coherently across all channelsEnsure that all analytics are properly tracked in order to clearly understand the results of all campaigns (Tracking / Tagging, connecting technologies, point of contact for the support teams internal & external as 3rd parties)Perform ROI analysis on e-commerce initiatives to maximize ROAS for e-commerce conversion funnel (Add to cart > Checkout)Oversee performance of third parties; Website platform provider | Email provider (Klaviyo) | Web development agency. Coordinate  the implementation of marketing initiatives for brick and mortar alongside Director of Operations Implement and manage OAK loyalty program (Rare circles)Develop loyalty and retention strategies that drive repeat visits and conversions Optimize online user experience Execute annual online performance marketing plans alongside Head of E-commerceIdentify emerging trends and position OAK competitively within the marketplaceHave a strong and positive impact on the overall E-commerce department to ensure that the team reaches above and beyond standard marketing objectives.Knowledge, skills and attributes :Proven experience in developing online business & marketing strategies Experience in advertising design is also an asset, for retargeting purposesThe ability to multi-task and turn projects around on short deadlines.A grasp of web design software knowledge to properly critique and advise the design teamStrong understanding of analytics software to track performances of the websiteProficient in working with Excel, Word, PowerPointOutstanding written & verbal skills in English, French (multilingual abilities considered an asset)Must be detail oriented, self-motivated and time efficient.Strong analytical, organizational, communication and planning skillsUnderstand significant eComm related KPIs and actions towards optimization of themAbility for in-depth analysis of Google Analytics reports and ability to derive meaningful decisions based on insightsStrong knowledge of CRO (Conversion Rate Optimization)Profound knowledge of Google Ads campaign set up, management and optimizationProfound knowledge with Facebook (and IG), being able to optimize social ads campaigns from A to Z.Ability to understand and scale all digital campaign types including: SEO, PPC, Search, Display, Media buying, shopping, social, email marketingProficiency with email marketing concepts, structure, and platforms, preferably KlaviyoPlease send your resume to careers@oakshop.ca Retail