Marketing and Communications Coordinator

Employment Type: Full-Time position, 5 days per week (35 hours per week)Location: Granville IslandSalary range: $48,000 - $58,000About Arts UmbrellaArts Umbrella is where young artists ages 2-22 cultivate their creativity in Art, Design, Dance, Theatre, Music, and Film. As a non-profit organization for arts education, we believe that art is powerful. Powerful enough to change a child's life in incredible ways. When young people connect with the arts, they gain self-confidence, develop self-discipline, and discover creative expression—qualities they carry with them for life. Arts Umbrella has three locations in Vancouver and Surrey, as well as donor-funded programs at schools, community centres, neighbourhood houses, and healthcare facilities across Metro Vancouver. We serve nearly 20,000 young people every year, with 77% participating in donor-funded programs.In April 2021, Arts Umbrella moved into a new home on Granville Island. This transformational opportunity allows us to further our vision for a better world where all young lives are inspired to pursue a lifelong journey towards self-expression, compassion, and humanity. It is our mission to be Canada's leader in arts education for young people; to build community and deliver profound life experiences through our commitment to innovation, excellence, and inclusivity. Arts Umbrella is an organization full of heart, where self-expression and creativity are valued and nurtured.Diversity & InclusionArts Umbrella is dedicated to promoting diversity and inclusion. Our commitment is reflected in our programming, the audience we engage with, the students we serve, as well as the staff we employ. Diversity and inclusion in our organization means fostering a workplace in which individual differences are recognized, appreciated, and respected. We actively seek applications from Indigenous peoples, visible minorities, persons with disabilities, people of all sexual orientations and genders, and others with knowledge in diversity and inclusion to help us strengthen our commitment.The OpportunityReporting to the Senior Director, Marketing and Communications, the Coordinator, Marketing and Communications is responsible for, but not limited to, the following:Content MarketingManage Arts Umbrella's social media accounts, including Facebook, Instagram, LinkedIn, and Vimeo to create engaging posts that sustain and increase audience engagementProvide social media coverage for Arts Umbrella events (i.e. on-site coverage on Instagram stories, re-posting partner content for Splash, Nicola Wealth Invitational to Benefit Arts Umbrella, Scholarship Night, etc.)Provide support to the coordinators of the Arts Umbrella Dance and Splash social platforms as neededWrite articles and blog posts for the Arts Umbrella blogHelp write, design, coordinate approvals, and deploy newsletters and emailsAssist with the writing and production of Arts Umbrella's Annual Report and Program GuideAssist with the planning and execution of photo and video shootsDigital MarketingUse SEO and analytics to maximize results and achieve established marketing goalsManage Google AdWords and Google MyBusiness, among other digital marketing productsManage and update Arts Umbrella's online listing presence (i.e. Stir, Vancity Kids, MAX, etc)Book and optimize sponsored social media ads on Instagram and FacebookCompile quarterly social media and web analytic reports, including ongoing recommendations for performance improvementMarketingHelp coordinate general marketing and communications effortsParticipate in weekly department meetings and strategic planning sessionsAssist with all marketing campaigns as needed, including administrative supportAssist with marketing support for Arts Umbrella's Fund Development team's initiatives and events, including the annual Splash Art Auction and the Nicola Wealth Invitational to Benefit Arts UmbrellaWebsite and Project ManagementUpload content and manage updates to the Arts Umbrella websiteAssist with project management tasks related to the website redesign project including coordinating tasks, timelines, and stakeholders to ensure successful execution and alignment with marketing objectivesHere is what you bringMinimum of 2+ years' experience in communications, marketing, or a related fieldPrevious experience with the arts and/or non-profit sector is an asset, but not requiredThorough knowledge of social media platformsPrevious experience with international platforms such as WeChat and RED a bonus, but not requiredWorking knowledge of Adobe Creative Suite, Microsoft Office Suite, Slack, Google Suite, and project management platforms (i.e. Basecamp)Familiarity with social scheduling and monitoring software (i.e. Later and/or Hootsuite)Excellent written and verbal communication skillsExceptional organizational and time-management skillsHigh attention to detailAbility to work under pressure and meet deadlinesCreative thinkerExcellent at taking initiative and working independently Education