Content Marketing Specialist

Job title : Content Marketing Specialist jobs in Lagos Job Location : Lagos Deadline : January 15, 2024 Quick Recommended Links Job Summary

• As a Content Marketing Specialist, you will play a pivotal role in developing and executing content strategies that resonate with our target market and audience, showcase the unique value of our SaaS products, and drive engagement across various channels.

• Develop and execute innovative content marketing initiatives aligned with company goals and target audience needs.
• Collaborate with the Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation
• Create and develop a variety of content types, including blog posts, articles, social media, emails, videos, infographics, white-papers, and more
• Optimise content for SEO to improve organic visibility and drive traffic to our website
• Cultivate and manage relationships with industry influencers, guest contributors, and partners for collaborative content initiatives.
• Ensure consistency in brand voice, style, and messaging across all content.
• Utilise various channels, such as social media, email marketing, and partnerships, to distribute and amplify content.
• Monitor content performance metrics using tools like Google Analytics, social media insights, and other relevant platforms.
• Develop and maintain a content calendar to ensure a consistent and timely flow of content.
• Coordinate with other departments to align content with product launches, events, and marketing initiatives.
• Stay abreast of industry trends, emerging technologies, and changes in content consumption patterns to adapt strategies accordingly.
• Apply and promote SeamlessHR culture and core values at all times.
• Undertake ad hoc duties as agreed

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Proven experience as a content marketer or similar role.
• Excellent communication and writing skills.
• Familiarity with SEO best practices, content management systems, and analytical tools.
• Creative mindset with the ability to think strategically and analytically.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines.
• Experience in creating various types of content such as e-books, white-papers, infographics, guides, blogs, etc.

• Competitive salary.
• On-site recreational/work-out facilities.
• An opportunity to play an important role in building one of the top SaaS start-ups in Africa.