Senior Executive - Performance Marketing

Position: Executive - Senior Executive - Performance Marketing Qualification – Bachelor's degree in Journalism, Marketing, Communication, or a related field Location: Chennai Job Summary We are seeking a results-driven and strategic Performance Marketing candidate to manage and optimize Lead generation initiatives. The ideal candidate will lead data-driven campaigns, analyze performance metrics, and develop strategies to drive revenue, lead generation, and overall growth. This role requires a deep understanding of paid media platforms, analytics tools, and performance marketing best practices. Skills & Qualification

• 3+ years of experience in performance marketing across META & Google, advantage to the applicants from in Ed-tech industry.
• Created high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions.
• Highly data driven and analytically very strong
• Should have a working knowledge of Zoho Landing Pages
• Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel

• Design, implement, and oversee performance marketing strategies across platforms like Google Ads, Facebook/Instagram, and find new channels relevant to Education Administration Programs.
• Plan, execute, and optimize PPC campaigns, display ads, and paid social campaigns to achieve ROI goals.
• Develop media plans based on campaign objectives and budgets.
• Analyse campaign performance metrics to identify trends and opportunities for improvement.
• Monitor, track, and report on campaign KPIs such as CPA, CTR, ROAS, and overall ROI.
• Provide actionable insights based on data to improve campaign performance.
• Collaborate monthly with sales leaders to take input on current campaigns and be on-top of requirements which could come in for the digital team.