Content Writer

About us/Company overview: mCaffeine is India’s 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young and Confident. Come, join the pack! Job Description: As a Content Writer at mCaffeine, you will play a vital role in crafting compelling and impactful content that effectively communicates our brand message and engages our target audience. From ideation to execution, you will collaborate closely with the marketing & design team to develop creative content strategies that elevate our brand and drive customer engagement. Key Responsibilities:

• Ideation and Strategy: To ideate and strategize innovative content ideas that differentiate our brand and resonate with our audience.
• Content Creation: Develop engaging content for various marketing channels including SMS, emailers, WhatsApp, push notifications, and other platforms as required.
• Ad Copywriting: Write persuasive ad copies for offers, promotions, and marketing campaigns that capture attention and drive conversions.
• Proofreading and Editing: Thoroughly proofread content to ensure accuracy, consistency, and adherence to brand standards.
• Research: Conduct in-depth research on industry-related topics to stay informed of trends and developments, and leverage insights to create original and relevant content.
• Blog Writing: Produce insightful and informative blog posts as needed to support marketing initiatives and enhance brand visibility as and when required.

• Proven 1-2 years’ experience in content writing, copywriting, or marketing communications, preferably in the personal care, beauty, or lifestyle industry.
• Ability to create long and short form content
• Exceptional vocabulary & writing/editing skills with a flair for creativity and storytelling.
• Portfolio/ or writing sample.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in proofreading and attention to detail to ensure error-free content.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Excellent research skills with the ability to gather and synthesize information from various sources.

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