Search Engine Optimization Manager
Detalhes do emprego
Job Title: SEO Manager Location: Noida EXPERIENCE: 4 - 8 YEARS About Times Internet- At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level! About the Business Unit- Times Prime is India’s first digital lifestyle membership for premium content and exclusive member-benefits ( Members get exclusive access to 25+ subscriptions and 40+ curated benefits from leading brands across Entertainment, Shopping, Essentials, Health & Fitness, Content, Dining, Travel, and a lot more. Times Prime members also get VIP access to Exclusive premiers, Concerts, Stand Up Shows etc. 30+ leading players have partnered with Times Prime for customer gratification, acquisition, and other endeavors. Our clients include CitiBank, HDFC, Kotak Mahindra, IDFC First, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra and many more. About the Role: The SEO Specialist will be a key member of our growth team and will lead all technical and content SEO tasks for Times Prime. He/She will have complete autonomy to devise and come up with new ideas, work with our tech team for execution and monitoring of the results Work Responsibilities:
- Keyword Research & Optimization
- Identify high-impact keywords and phrases to target.
- Optimize website content, meta tags, and URLs for search engines.
- Content Strategy Development
- Plan and create SEO-friendly content that aligns with target keywords.
- Collaborate with content writers to ensure high-quality, engaging material.
- On-Page SEO
- Optimize website elements such as headings, internal linking, images, and schema markup.
- Ensure mobile-friendliness and fast page load times.
- Off-Page SEO
- Build and maintain a strong backlink profile through link-building strategies.
- Engage in guest blogging, partnerships, and other outreach efforts to boost domain authority.
- Technical SEO
- Conduct website audits to identify and resolve issues like broken links, duplicate content, and crawl errors.
- Ensure proper indexing and implement structured data (schema).
- Analytics & Reporting
- Monitor and analyze performance metrics such as organic traffic, keyword rankings, and conversion rates.
- Prepare detailed reports and offer actionable insights for improvement.
- Competitor Analysis
- Research competitor strategies to identify opportunities and gaps.
- Benchmark performance against industry standards.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field from a reputable institution
- Proven experience in developing and executing SEO and ASO strategies, with at least 4-6 years in a similar role
- Strong understanding of SEO and ASO tools, including Google Analytics, Search Console, Ahrefs, SEMrush and app store analytics tools like App Annie and Sensor Tower
- Proficiency in data analysis tools like Looker Studio and Excel for advanced keyword-level analysis. Ability to identify trends, benchmark against competitors, and develop actionable insights to improve performance.
- Excellent project management skills with the ability to set and achieve goals, meet deadlines, and multitask in a dynamic environment.
- Experience working effectively with Product, Marketing, Creative, and Data teams.
- Passionate about continuous improvement, creative, and a self-starter.
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