Performance Marketing Coordinator (Meta)

About Us: Digi Sidekick is a leading marketing company dedicated to providing comprehensive online solutions for fashion and lifestyle brands in India. Our vision extends beyond personal success, aiming to build India's premier Digital Marketing ecosystem with the motto "earn from us, learn from us, and get the work done from us. Responsibilities: Strategy Development:

• Collaborate with the marketing team to develop performance marketing strategies aligned with overall business goals.
• Analyze market trends, identify target audiences, and create data-driven plans to achieve desired outcomes.

• Create and manage marketing campaigns across various channels, including Meta, email marketing, and others.
• Ensure timely and effective execution of campaigns to meet objectives and KPIs.

• Utilize analytical tools and tracking platforms to monitor campaign performance.
• Identify trends, insights, and opportunities for optimization to improve ROI.
• Implement optimization strategies based on data analysis to enhance campaign effectiveness.

• Generate regular reports on campaign performance, providing insights and recommendations.
• Present findings to stakeholders and contribute to ongoing strategy refinement.

• 3 years of experience in performance marketing with D2C brands
• Proven success in creating and executing successful marketing strategies.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to think creatively and outside the box.
• Understanding of analytics and the ability to interpret data to inform strategy.