Digital Marketing Executive

Company Description: Makoons Group of Schools is a leading network of educational institutions with over 250 centers across India. We are committed to fostering a nurturing environment that promotes holistic child development. We are seeking a talented Facebook Ads Specialist to join our marketing team and drive our social media advertising efforts to new heights. About the Role: A short paragraph summarizing the key role responsibilities. Responsibilities:

• Campaign Management:
• Create, manage, and optimize Facebook Ads campaigns to drive Lead Generation, brand awareness, engagement, and conversions.
• Set up and monitor ad campaigns across Facebook, Instagram, and other social platforms as needed.
• Audience Targeting and Segmentation:
• Develop and refine audience segments to ensure that ads reach the most relevant and high-converting audiences.
• Utilize custom audiences, lookalike audiences, and retargeting strategies to maximize campaign effectiveness.
• Ad Creation and Optimization:
• Collaborate with the creative team to design compelling ad creatives, including images, videos, and copy.
• Continuously test and optimize ad creatives, bidding strategies, and ad placements to improve performance.
• Budget Management:
• Manage ad budgets to ensure efficient use of resources, maintaining a strong Return on Ad Spend (ROAS).
• Adjust budgets and bids based on performance data to achieve campaign objectives.
• Analytics and Reporting:
• Track and analyze key metrics such as click-through rates (CTR), conversion rates, and cost per conversion.
• Provide regular reports on campaign performance with actionable insights and recommendations for improvement.
• Market Research and Trends:
• Stay updated with the latest trends, best practices, and platform updates in social media advertising.
• Conduct competitor analysis to identify opportunities and gaps in our current strategy.
• Collaboration:
• Work closely with the marketing team to align social media advertising efforts with overall marketing goals.
• Provide insights and recommendations to enhance the overall digital marketing strategy.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum 3 years of experience managing Facebook Ads campaigns with a proven track record of success.
• Skills: Proficiency in Facebook Ads Manager, strong analytical and problem-solving skills, knowledge of social media trends and best practices, and familiarity with other ad platforms like Google Ads is a plus.