Director Marketing (Health & Wellness)
Detalhes do emprego
Job Alert: Director Marketing Wanted! (Not for Metamorph, but one of the leading Health and wellness companies) Location - Bangalore Experience - 10 - 18 years Notice - Immediate to 60 days (Pedigree colleges pass-outs preferred) Join Us as the Director of Marketing! Are you passionate about health and fitness and ready to lead transformative marketing strategies in the industry? We're a dynamic and innovative platform in the health and wellness sector, leveraging cutting-edge AI technology and an extensive database of Indian foods to revolutionize how people achieve their fitness goals. We are seeking a Director of Marketing to drive growth through a comprehensive and integrated approach to content marketing, organic strategies, and performance marketing. This pivotal role is your opportunity to shape the future of our brand, elevate consumer engagement, and make a tangible impact on lives. Key Responsibilities
- Develop Comprehensive Marketing Strategies : Design and execute plans combining content marketing, SEO, social media, and performance marketing to enhance visibility, boost acquisition, and drive engagement.
- Content Leadership : Deliver engaging, SEO-optimized content that connects with target audiences and drives measurable outcomes.
- Organic Growth Focus : Spearheaded initiatives in SEO, partnerships, and social media to foster community engagement and ensure sustainable growth.
- Lead Performance Marketing : Optimize paid campaigns across PPC and social media to maximize ROI and lifetime value.
- Brand Positioning : Differentiate our brand in the competitive health and fitness landscape through clear and compelling messaging.
- Team Leadership : Inspire and mentor a high-performing marketing team to achieve ambitious goals.
- Agency Collaboration : Oversee partnerships with creative and digital agencies to align campaigns with our brand strategy.
- 10+ years in marketing, preferably in the health, fitness, or wellness sectors (B2C/D2C).
- Proven success in driving growth at B2C tech companies through innovative strategies.
- Expertise in content marketing, SEO, social media, and performance marketing.
- Leadership experience with a strong track record in managing and developing teams.
- A deep understanding of brand positioning and market trends.
- Experience managing creative and digital marketing agencies.
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
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