SEO & PPC Specialist
Full time
na Unbend Martech
no
India
Publicado em February 5, 2025
Detalhes do emprego
Location: Pune Experience: Minimum 2 years Role Overview: We are looking for a dynamic and experienced SEO & PPC Specialist to join our team at Unbend. The ideal candidate will be responsible for driving organic and paid traffic strategies, optimizing website performance, and ensuring our online campaigns deliver measurable results. Key Responsibilities:
- Develop and execute SEO strategies to improve website rankings and visibility on search engines.
- Conduct comprehensive keyword research and optimize website content accordingly.
- Monitor, analyze, and report on website traffic, search rankings, and PPC campaign performance.
- Create and manage PPC campaigns on platforms like Google Ads, Bing, and social media networks.
- Optimize ad performance through A/B testing, bid adjustments, and audience targeting.
- Collaborate with content creators to ensure SEO-friendly and engaging content.
- Stay updated with the latest trends and algorithm updates in search engines and PPC platforms.
- Perform competitor analysis to identify opportunities and gaps in the digital landscape.
- Proven experience in managing SEO and PPC campaigns with measurable results.
- Strong understanding of on-page and off-page SEO practices.
- Expertise in Google Ads, Analytics, and other PPC tools.
- Proficiency in keyword research and website performance tools like SEMrush, Ahrefs, or Moz.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong communication skills and the ability to work collaboratively in a team environment.
- Certification in Google Ads or Analytics is a plus.
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