Marketing Specialist

Job Description

● Proven work experience as an Email marketing manager or Digital marketing specialist ● Hands on experience with HTML and content management systems ● Proficiency in marketing automation technology ● Knowledge of SEO/SEM and Google Analytics ● Familiarity with analytical and database tools ● Excellent written communication and copywriting skills ● Strong project management skills ● An ability to work under tight deadlines ● BSc degree in Marketing or relevant field

Job Requirements

• Bachelor’s Degree : A degree in Marketing, Communications, Business, or a related field is often required.
• Proven Experience : At least 1-3 years of experience in email marketing or digital marketing.
• Email Marketing Platforms : Proficiency in platforms such as MailChimp, Constant Contact, HubSpot, or similar tools.
• HTML/CSS Knowledge : Basic understanding of HTML and CSS for creating and editing email templates.
• Analytics Tools : Experience with tools like Google Analytics to analyze campaign performance and make data-driven decisions.
• Copywriting Skills : Strong writing and editing skills to create engaging email content that aligns with marketing goals.
• Project Management : Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
• Analytical Skills : Strong analytical abilities to interpret data and adjust strategies accordingly.