Senior Marketing Officer

Key Roles and Responsibilities

• Define the vision and strategy for the product assortment on the online platform.
• Work closely with supplier, design, engineering, and operations teams to deliver new

product features or offerings.

• Develop product roadmaps and timelines, aligning business goals with product

outcomes.

• Research consumer trends, market demands, and competitor offerings.
• Use data insights to determine which products should be added or removed from the

catalog.

• Analyze user behavior, customer feedback, and product performance metrics.
• Ensure a seamless and user-friendly shopping experience across all touchpoints.
• Oversee the design and layout of product pages, ensuring they are visually appealing,

informative, and optimized for conversions.

• Collaborate with UX/UI designers to enhance the customer journey on the site.
• Launch new products and monitor their performance post-launch.
• Set pricing strategies based on market conditions, competition, and margins.
• Analyze sales data and KPIs (Key Performance Indicators) to track product success.
• Iterate on products and features based on performance data.
• Use A/B testing and customer feedback to improve product presentation and

performance.

• Coordinate with supply chain and logistics teams to ensure product availability and timely

delivery.

• Work with inventory management to ensure stock levels align with demand.
• Conduct effective marketing promotions.
• Continuously test and optimize product pages, descriptions, and images to drive higher

conversion rates.

Qualifications: Education, Licenses and Certificates: • Bachelor’s degree in Marketing, Business, Communications, or any related field. Relevant Experience: • At least three (3) to five (5) years’ work experience as Marketing Officer or similar role Knowledge, Skills, Abilities:

• Strong data analysis skills to assess product performance and identify improvement areas.
• Ability to interpret sales data, traffic, and other performance metrics.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Experience in leading cross-functional teams and managing the product development

lifecycle.

• Excellent communication skills to work with various teams and external partners.
• Ability to present data and strategies clearly to stakeholders.
• Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce,

BigCommerce).

• Understanding of digital marketing tools, SEO, and customer relationship management

(CRM) systems.

• A keen understanding of customer needs, behaviors, and preferences.
• Ability to think from the customer's perspective to improve product offerings and

experiences.

• Basic knowledge of HTML, CSS, or JavaScript can be a plus for collaborating with

development teams.

• Understanding of backend processes related to eCommerce (inventory, order

management, etc.).

Salary range : 40k-50k

WORK LOCATION: PASIG