Specialist - Digital & Social Media

Job Description

• Support in the development of the Marketing Strategy in line with the Company’s strategic directions.
• Support in the development of objectives and KPIs for the unit, review and monitor operating results, and ensure appropriate measures are in place to achieve targeted objectives and reduce risk.

• Support in the development of the annual budget for the unit.

• Implement and follow policies and procedures to achieve desired objectives.

• Manage the development and execution of the Company’s Digital Marketing and Social Media plans, advise on improvements and amendments, and ensure alignment with the Company’s strategy and objectives.
• Utilize Social Media platforms to manage online content effectively.
• Oversee the timely and accurate implementation of the content plan.
• Monitor social media campaigns from concept to implementation to ensure objectives are met.
• Maintain relationships with influencers, professionals, and key industry vendors to enhance brand trust and awareness.
• Monitor online communities and ensure appropriate engagement.
• Manage the creation of new social media profiles or accounts as needed.
• Collaborate with Heads of Business Lines to align social media efforts with business goals.
• Suggest training for employees to stay updated on best practices and technologies.
• Conduct research on innovative social media content ideas.
• Collaborate with business lines to enhance reputation and run advertising campaigns effectively.
• Review and verify content quality for social media campaigns.
• Optimize social media profiles to increase content visibility.
• Use competitive research and insights to enhance content and strategy.
• Identify and escalate threats in user-generated content to the Head of Strategy Management.
• Resolve negative reviews and coach employees on best practices for managing them.

• Support in identifying manpower requirements.
• Conduct performance appraisals and approve related results, salary increments, and promotions.
• Prepare annual development plans for employees.
• Oversee training initiatives and ensure their effectiveness.

• Bachelor’s degree in Marketing, Communications, or any related field.
• Master’s degree in Business Administration is preferred.
• Digital Marketing, Search Engine Optimization (SEO) certification is preferable.

• Minimum of 3 - 5 years of experience in the same or a related field.
• Previous experience in the same industry is preferred.

Skills

Preferred Candidate