Marketing Content Specialist

About Birla Pivot Birla Pivot is a unique venture which operates like a start-up with all the benefits of being a part of a large conglomerate and draws from the equity of the Aditya Birla brand. The platform has already witnessed rapid growth and has hit a remarkable milestone of surpassing Rs.1000 cr in revenue in its first full year of operations. This places Birla Pivot as one of the fastest growing entities to achieve this milestone in the B2B ecommerce space. Birla Pivot offers a wide range of products, now encompassing more than 35 product categories and over 18,000 SKUs sourced from 150+ Indian and international brands. These categories include essential construction materials like cement, steel, plywood, sanitaryware, tiles, among others. Additionally, in response to the increasing demand for superior yet cost-effective products, the company has introduced its private label for Plywood and Tiles. Birla Pivot's customer base spans top-tier EPC companies, civil contractors, real estate developers, OEMs, fabricators, dealers, and retailers. With successful deliveries to over 200 cities across 25 states, the company has established a robust network of suppliers and logistics providers, facilitating seamless operations, and ensuring a pan-India reach. The company's intelligent Transport Management System (TMS) digitizes processes, providing real-time updates on orders and enhancing operational efficiency across the supply chain. Birla Pivot’s vision is to become the most trusted B2B ecommerce platform in the country by leveraging technology to create smart and efficient solutions for procurement, financing and all relevant services across the value chain for buyers and sellers. “At Birla Pivot, we uphold the highest standards of ethics, professionalism, and integrity in all our dealings with customers, suppliers and every other stakeholder. The company adopts policy of zero tolerance towards breach of integrity or any unethical conduct. The prospective candidate should familiarize themselves with the company’s Code of Conduct while exploring employment opportunity with Birla Pivot. By applying for a position at Birla Pivot, the candidate affirms their commitment to these principles and agrees to uphold the company’s standards of ethical behavior throughout their tenure. Candidates must also fully, clearly and accurately disclose all relevant background information during the recruitment process, including any existing or potential conflicts of interest. Failure to do so may result in disqualification from consideration or termination of employment.” Job Purpose: The Content Marketing Lead will own the content strategy, creation, and distribution roadmap for Birla Pivot, and craft narratives that align with our brand essence, target audience, and growth objectives. This role requires a balance of strategic thinking, creative flair, and analytical mindset to ensure content delivers measurable business results. Key Responsibilities: Content Strategy:

• Develop and execute a comprehensive content marketing strategy aligned with business goals.
• Develop inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content.
• Create an editorial calendar and ensure timely delivery of messages across various platforms (website, social media, email, WhatsApp, blogs, etc.).
• Define content goals for brand awareness, lead nurturing, and sales enablement.

• Write, edit, and manage diverse content formats, including blogs, whitepapers, case studies, social media posts, newsletters, product videos, emailers and more, ensuring alignment with brand voice and marketing objectives.
• Work closely with subject matter experts (SMEs) to create insightful and technically accurate content.
• Develop and optimise SEO-friendly content to drive organic traffic.

• Oversee content distribution across website, social media, email campaigns, WhatsApp, and other relevant channels.
• Leverage marketing automation tools to optimize content reach and personalization.
• Collaborate with sales and category teams to create sales collateral and training material.

• Set KPIs and performance metrics for content campaigns.
• Track and analyse content performance using tools like Google Analytics, HubSpot, Marketo or other automation tools.
• Provide regular reports and actionable insights to improve content effectiveness.

• Stay updated with industry trends, latest content strategies, and best practices in content marketing.
• Experiment with new content formats and distribution channels to keep the strategy fresh and engaging.

• 5–7 years of experience in content marketing, preferably in a B2B environment.
• Strong understanding of content strategy, SEO, and digital marketing practices.
• Proficiency in content management systems (e.g., WordPress), and marketing automation tools (e.g., HubSpot, Marketo).
• Ability to create and oversee multi-channel content campaigns (website, email, social media, WhatsApp, etc.).
• Excellent writing, editing, and storytelling skills.
• Experience in analytics and data-driven content optimization.
• Ability to collaborate with cross-functional teams including sales, category, and third party agencies.
• Prior experience in managing content budgets and vendor partnerships
• Exposure to B2B event marketing and offline content activations