Traditional Trade Sales Manager

Job Description

• Develop and execute sales strategies tailored to the traditional trade channel, targeting home appliance dealers.
• Identify and onboard new dealers while strengthening relationships with existing ones.
• Ensure optimal product availability across the dealer network by managing stock levels and addressing supply chain challenges.
• Collaborate with the marketing team to plan and execute dealer promotions, trade incentives, and product launches.
• Ensure consistent branding, product display standards, and merchandising across dealer outlets.
• Monitor market trends, dealer performance, and competitor activities to identify opportunities for improvement.
• Generate sales and market reports to support strategic decision-making.
• Build and maintain strong dealer relationships, addressing needs and ensuring satisfaction through regular visits.
• Develop and manage budgets for TT sales activities and promotions and Monitor expenditures and ROI for ensuring cost-effectiveness.
• Lead, mentor, and motivate the area managers to achieve their individual and team sales targets.

Job Requirements

• Bachelor's degree in Business Administration, Marketing, or related field.
• 9-12 years in sales, including 6+ years in traditional trade sales management, with a proven track record in the home appliance industry.
• Proficiency in CRM systems, sales tracking tools, and analysis of sales data and market trends.
• Strong negotiation, communication, interpersonal, leadership, and team management skills.
• Ability to address dealer challenges and operational bottlenecks effectively.