Demand Generation Associate - Email Marketing Specialist

Are you meticulous in your approach to email marketing and eager to optimize marketing operations ?Do you thrive in ensuring the accuracy and effectiveness of email campaigns ?If you have a keen eye for detail and a passion for driving marketing success through efficient email outreach, we want you to join our team!Responsibilities:Develop and execute B2B email marketing campaigns to generate leads, nurture prospects, and drive conversions.Utilize marketing automation platforms like Pardot, Outplay to create and manage email campaigns, workflows, and segmentation strategies.Collaborate with teams to create compelling content and messaging for email campaigns.Analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and optimize campaigns accordingly.Personalize 1-on-1 emails tailored to our Ideal Customer Profile (ICP) for maximum engagement.Segment email lists for targeted and personalized communication.Implement A / B testing strategies to optimize email content, subject lines, and CTAs.Stay updated on industry trends and best practices in email marketing for continuous improvement.Qualifications:Bachelor's degree in Marketing, Communications, or related field.Proven B2B email marketing experience.Proficiency in marketing automation platforms.Strong written communication skills.Analytical mindset and ability to interpret data.Bonus Points:Experience with email outreach.Why Join Us:Opportunity to learn from industry leaders in an evolving marketing landscape.KPI focused on lead generation, providing clear goals and metrics for success.Access to cutting-edge marketing automation tools and platforms.Collaborative team environment fostering growth and innovation.If you're ready to take your email marketing expertise to the next level and drive impactful results in demand generation, apply now to join our top-tier team! ATS