Great Lakes Institute of Management | Content & Brand Strategy - Assistant Manager
Detalhes do emprego
Job Title: Asst. Manager - Content & Brand Strategy Experience Level: 1-3 years of relevant work experience Preferred Education: Undergraduate or postgraduate degree with a specialization in Marketing, Communications or similarGreat Lakes Institute of Management is one of India's premier business schools, renowned for its innovative approach to education, academic excellence, and vibrant community. We are committed to shaping future leaders and continuously evolving to meet the demands of the ever-changing business landscape. Role OverviewWe are seeking a dynamic and creative professional to join our Brand Marketing team. In this role, you will play a pivotal part in shaping and executing our brand strategy to ensure consistent, impactful, and engaging communication across all platforms. Key ResponsibilitiesBrand Strategy & Positioning:Develop and execute brand strategies that align with business goals.Ensure cohesive and consistent messaging across all touchpoints, online and offlineMarket & Consumer Insights:Analyze market trends and consumer insights to identify growth opportunities for the brand and its products.Understand category requirements and collaborate closely with the product/category team to drive market share and product growth.Cross-Functional Collaboration:Work with marketing, sales, and finance teams to align brand initiatives.Guide creative teams to craft engaging content for internal and external communications.Content Creation & Management:Plan, execute, and curate content including static and video, end-to-end for digital platforms, social media, and marketing materials.Collaborate with creative professionals and influencers to organize shoots and other brand related narratives. Campaigns & Promotions:Oversee advertising and promotional campaigns to enhance brand visibility.Plan and manage events, launches, and strategic marketing efforts.Performance Monitoring & Budgeting:Track brand performance through key metrics and adapt strategies as needed.Manage the brand budget to optimize marketing spend efficiently. Desired Skills & AttributesCreative Bravery:Independent operator who thrives in a fast-paced, "launch-and-learn" environment.Bold and innovative decision-maker who evolves with speed and agility.Cultural Insight:Strong cultural awareness and curiosity to ensure brand relevance and resonance with an ability to collaborate cross-culturally. Technical Proficiency:Skilled in digital marketing tools, social media management, and content creation workflows.Familiarity with branding requirements for both online and offline channels.Soft Skills:Strong project management, communication, and storytelling abilities.Ability to balance strategic thinking with hands-on execution.Why Join Us?Work with one of India's top business schools, known for its academic programs and culture of innovation.Be part of a team shaping the brand identity of a globally recognized institution.Opportunity to lead and contribute to impactful branding initiatives in a fast-paced, innovative environment.Position DetailsLocation: Great Lakes Institute of Management, ECR Campus, Chennai (Daily to and fro travel provided from Chennai city to Campus) Availability: Within 30 daysIf you are a passionate marketer with a flair for storytelling and a strong sense of brand identity, we'd love to hear from you! AGG
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