Digital Marketing Specialist (Magento, Klaviyo)
Detalhes do emprego
Responsibilities : Conduct in-depth keyword research to identify high-impact keywords and trends. Optimize website content, metadata, and structure for search engine rankings. Perform technical SEO audits and implement necessary improvements (site speed, mobile optimization, crawl errors). Develop and execute link-building strategies to increase domain authority. Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. Stay updated on algorithm changes and best practices to maintain and improve organic rankings. Design, build, and manage email marketing campaigns, including automations and workflows. Segment email lists to deliver personalized and targeted messaging. Conduct A/B testing on subject lines, content, and call-to-actions to optimize performance. Analyze campaign performance metrics and implement strategies to improve open rates, click-through rates, and conversions. Ensure email designs are mobile-friendly and adhere to email marketing regulations (e.g., GDPR, CAN-SPAM). Develop and execute a comprehensive content strategy aligned with business goals. Create, edit, and optimize engaging content for blogs, websites, email campaigns, and social media platforms. Research and produce content that resonates with target audiences and drives traffic and engagement. Collaborate with designers, writers, and other stakeholders to produce high-quality visuals and written content. Repurpose content across various platforms to maximize its reach and effectiveness. Monitor content performance and adjust strategies to improve visibility, engagement, and conversions. Manage and optimize paid media campaigns on various platforms and social media. Track and report on the effectiveness of all digital marketing efforts, providing actionable insights for improvement. Assist in developing and executing a comprehensive digital marketing strategy aligned with business goals. Requirements : Degree in Marketing, Communications, or a related field. Proven experience in SEO, email marketing, and content marketing. Proficiency in marketing tools such as Google Analytics, Klaviyo, SEMrush/Ahrefs, etc. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication, writing, and storytelling skills. Familiarity with e-commerce platforms (preferably Magento) and CMS is a plus. Knowledge of HTML/CSS for email design and website optimization is an advantage. #J-18808-Ljbffr
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