Digital Marketing Specialist JM50
Detalhes do emprego
Job Description : Search Engine Optimization (SEO) Conduct in-depth keyword research to identify high-impact keywords and trends. Optimize website content, metadata, and structure for search engine rankings. Perform technical SEO audits and implement necessary improvements (site speed, mobile optimization, crawl errors). Develop and execute link-building strategies to increase domain authority. Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. Stay updated on algorithm changes and best practices to maintain and improve organic rankings. Email Marketing Design, build, and manage email marketing campaigns, including automations and workflows. Segment email lists to deliver personalized and targeted messaging. Conduct A/B testing on subject lines, content, and call-to-actions to optimize performance. Analyze campaign performance metrics and implement strategies to improve open rates, click-through rates, and conversions. Ensure email designs are mobile-friendly and adhere to email marketing regulations (e.g., GDPR, CAN-SPAM). Content Marketing Develop and execute a comprehensive content strategy aligned with business goals. Create, edit, and optimize engaging content for blogs, websites, email campaigns, and social media platforms. Research and produce content that resonates with target audiences and drives traffic and engagement. Collaborate with designers, writers, and other stakeholders to produce high-quality visuals and written content. Repurpose content across various platforms to maximize its reach and effectiveness. Monitor content performance and adjust strategies to improve visibility, engagement, and conversions. Job Requirement : Degree in Marketing, Communications, or a related field. Proven experience in SEO, email marketing, and content marketing. Proficiency in marketing tools such as Google Analytics, Klaviyo, SEMrush/Ahrefs, etc. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication, writing, and storytelling skills. Familiarity with e-commerce platforms (preferably Magento) and CMS is a plus. Knowledge of HTML/CSS for email design and website optimization is an advantage. HOW TO APPLY : Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”. We regret only shortlisted candidates will be notified. #J-18808-Ljbffr
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