Digital Marketing Manager

Full time na majid al futtaim no UAE

Publicado em January 2, 2025

Detalhes do emprego

Roles and responsibilities

1. Digital Marketing Strategy

Campaign Planning : Developing integrated online marketing campaigns that align with business goals.
Goal Setting : Defining measurable objectives such as website traffic, lead generation, or sales.
Budget Management : Allocating resources effectively across various digital channels.

2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

On-page & Off-page SEO : Optimizing website content, structure, and external links to improve search engine rankings.
Keyword Research : Identifying and targeting high-traffic keywords to attract relevant audiences.
PPC Campaigns : Managing paid search campaigns (Google Ads) to drive traffic and conversions.

3. Content Marketing

Content Creation : Developing high-quality blogs, articles, videos, and infographics that resonate with target audiences.
Content Strategy : Planning a content calendar and aligning content with SEO and customer journey stages.
Content Distribution : Sharing content across platforms like social media, email newsletters, and websites.

4. Social Media Marketing

Platform Knowledge : Expertise in major platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
Community Engagement : Managing and growing brand communities through interactions, comments, and posts.
Social Media Ads : Creating and optimizing paid social media campaigns for awareness, leads, or sales.

5. Email Marketing

Email Campaigns : Designing and executing email marketing campaigns, including newsletters, promotions, and automated flows.
A/B Testing : Testing email subject lines, copy, design, and CTAs to maximize open and conversion rates.
Email List Management : Segmenting email lists based on customer behavior and demographics.

6. Data Analytics and Reporting

Google Analytics : Using analytics tools to track and interpret digital performance metrics.
KPIs : Monitoring key performance indicators like click-through rates (CTR), conversion rates, return on ad spend (ROAS), and customer acquisition cost (CAC).
Data-Driven Decisions : Adjusting strategies based on insights to improve campaign performance.

7. Creativity and Innovation

Ad Copywriting : Crafting compelling ad copy and content that captures attention.
Creative Design : Collaborating with design teams to create visually appealing campaigns and assets.
Innovation : Experimenting with new technologies, platforms, and marketing tactics to stay ahead of trends.

8. Leadership and Collaboration

Team Management : Leading and coordinating a team of digital marketers, content creators, designers, and analysts.
Cross-Department Collaboration : Working closely with sales, product, and customer service teams to align marketing efforts.
Vendor Management : Collaborating with agencies or third-party vendors for outsourced digital marketing needs.

Desired candidate profile

Digital Marketing Manager - Paid social | MAF Retail | UAE Corporate Head Office ROLE SUMMARY The Digital Marketing Manager - Paid social plays a pivotal role in driving online revenue and brand visibility. the role holder develops and implements strategies across multiple digital marketing channels with a goal to optimize conversions, increase brand exposure, and generate measurable results through these digital marketing channels. ROLE PROFILE

Manage and optimize budgets exceeding millions of USD across channels, ad networks, and remarketing channels.
Execute campaigns on various channels, ensuring efficient use of budgets.
Employ deep understanding of channels, leveraging different formats and targeting options to drive performance.
Develop monthly and yearly strategies for channels, customized for each country.
Utilize analytics and data-driven insights for decision-making at both campaign and creative levels.
Possess knowledge of tools and Mobile Measurement Partners (MMPs) such as Adjust and Google Analytics.

REQUIREMENTS

Bachelor's degree in marketing.
Around 6-8 years in ecommerce or other performance-based digital pure players.
Having managed performance-based social media campaigns.
Clear demonstration of performance and business growth, results like incoming orders, GMV, new customers, CAC, CPO etc.

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Hiring company

Majid al futtaim

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Majid al futtaim

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Início EAU Digital Marketing Manager

Início EAU Digital Marketing Manager

Digital Marketing Manager

Detalhes do emprego

Roles and responsibilities

Desired candidate profile

Apply safely

Hiring company

Majid al futtaim

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