Head of Marketing

Full time na a Laimoon Verified Company no Saudi Arabia

Publicado em December 25, 2024

Detalhes do emprego

Head of Marketing Full-timeCompany DescriptionTahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba. Be part of something BIG! Building on the success of record-breaking tech events, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic brands to the Kingdom of Saudi Arabia, including award-winning cyber-security events, as well as establishing Saudi-born brands, a not-to-be-missed meeting place for the global Food & Beverage industry. Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities. Job DescriptionWe are launching award-winning brands and scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to: Work within a highly dynamic business with the energy and style of a start-up Be part of building a business that is launching new products and events at scale Grab an opportunity to accelerate your career and make a real impact. The OpportunityWe are appointing a Head of Brand and Content to drive our Brand and Content marketing pillar forward within our technology portfolio, which currently consists of four events. The marketing structure within the organisation consists of 5 pillars identified to successfully drive our marketing activities.The Brand and Content marketing pillar will focus on elevating our brands within our technology portfolio, driving brand engagement and awareness, and growing audience engagement. The team will implement digital best practices, own content development and strategy across the digital marketing ecosystem, and enhance audience engagement through all digital touchpoints.The RoleThe Head of Brand and Content leads the team within the technology portfolio, in collaboration with the Head of Attendee Marketing and the commercial team. Reporting to the Marketing Director, the Head of Brand and Content will be a key player in delivering an excellent brand experience across all touchpoints, focusing on audience development, growing and engaging our audience through the new brand, brand marketing, content marketing, organic social, and PR. The successful candidate will be responsible for setting up this new pillar alongside a team of experienced managers and specialists and driving the rebrand activity to enable success. The objective is to exploit digital channels and deliver successful content marketing strategies to identify new audiences, develop new digital propositions, and create robust test and learn programs. This role comes with measurable revenue objectives, constantly testing, innovating, and sharing recommendations with the team.WHAT YOU'LL BE DOING:You will lead the brand and content team while working closely with the Marketing Director and Head of Attendee Marketing. Responsibilities include: Leading brand, content, and PR initiatives.Govern and standardise our brands across the portfolio and events.Collaborating with content and editorial teams, digital marketing, and commercial marketing to grow audiences and increase brand engagement.Developing and leading cross-brand messaging and campaigns.Managing the main portfolio websites and spearheading TOF activity for multi-product benefit.Overseeing PR activity and agency support across the portfolio.Creating effective agency partnerships to deliver award-winning brand campaigns.Developing and managing organic social media presence.Fostering team development and progression within the brand and content vertical.Acting as a change management ambassador.Working closely with the Senior Leadership Team, marketing, sales teams, and external partners to ensure alignment with business objectives.Driving innovation and excellence in content creation and delivery.Managing resources for the brand and content vertical.Ensuring strategic marketing objectives are met.Enhancing customer journeys and engagement.Collaborating with event marketers to maximise PR impact.Curating relevant supporting documents for brand positioning.Leading brand and portfolio initiatives.Increasing engagement metrics of audiences.Leading sustainability positioning and campaign delivery.Developing beneficial relationships with partners to enhance TOF capabilities.WHAT IS REQUIRED:The individual needs to be analytical and data-oriented with a history of driving the growth of and engagement with relevant product/brand audiences. Acting as the voice of the brand.

#J-18808-Ljbffr Marketing Management

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