Acquisition Marketing Manager

Company Background We are representing our client, a well-established humanitarian organization that provides humanitarian and developmental aid worldwide. Attractive Remuneration & Benefits Provided:

• Flexi working hours/WFH arrangement
• Medical and hospitalisation insurance (Employee & Dependent)
• Optical and dental (Employee & Dependent)
• Parental Leaves
• Dependency Allowance
• International Assignments Opportunities

• Manage acquisition channels online and offline
• Develop and implement multi-channel strategies to acquire new donors with an audience-centric approach that aligns with the company's mission and goals.
• Execute testing plans to build insights and optimize campaigns
• Oversee the acquisition team, providing guidance, mentorship, and support.
• Optimize marketing acquisition, reducing cost and acquiring quality donors

• Analyze market trends and donor behavior to apply in acquisition strategies and campaigns
• Use analytic tools to measure and analyze donor acquisition trends and behaviors
• Plan and execute data-driven campaigns
• Track, analyze, and report on acquisition performance, providing actionable insights
• Use marketing intelligence, donor insight, and analysis to understand the audiences and effectiveness of the campaigns
• Understand and report against engagement program KPI, forecast, track, analyze, and report on activity

• Oversee the planning, implementation, and evaluation of marketing campaigns across various channels.
• Monitor, test, and optimize campaign performance to maximize the effectiveness of acquisition strategies against KPIs and targets.
• Evaluate campaign performance and implement improvements based on data-driven insights.
• Research and identify potential target audiences to expand donor base.
• Use a test and learn approach to campaigns to ensure continued success

• Lead the acquisition team, providing guidance and support to achieve fundraising objectives.
• Collaborate with relevant teams to align and ensure cohesive and effective marketing efforts.
• Manage relationships and projects with external agencies (such as creative, performance marketing, and fundraising agencies).

• Minimum Degree/Master's Degree holder.
• Minimum 5 years of professional experience in marketing, sales, business development, fundraising.
• Skills in analytical tools (i.e., Google Analytics) and tracking KPIs to assess campaign effectiveness.
• Knowledge of segmentation practices, especially in using CRM systems to build targeted campaigns.
• Proficiency in data analysis and reporting tools (i.e., Excel, Tableau)
• Proven experience in handling end-to-end campaign execution, from planning and budgeting to monitoring and optimization.
• Excellent communication in English.