Senior Officer - Advertising & Promotions

Senior Officer - Advertising & Promotions Client Description One of the largest retail chains in Hong Kong. Job Description

• Direct report to Marketing Manager.
• Develop & execute A&P strategies to uplift brand image & awareness.
• Develop A&P strategies (both ATL & BTL) to drive effective communication to uplift brand image / awareness.
• Manage company website & social media & execute digital marketing strategies.
• Work closely with sales team to develop effective sales promotion.
• Evaluate and optimize ROI of marketing campaigns.
• Handle ad-hoc projects as assigned.

• Bachelor Degree in Marketing / Advertising / Business Administration or related disciplines.
• Min. 5 years of Marketing experience in Retail industry.
• Background from Advertising Agencies will be a definite advantage.