Social Media Executive - F&B

Our client is an established F&B operator in Singapore, known for managing a diverse collection of multi-concept gastrobars across prominent locations. They are seeking for a creative, results-driven Social Media Executive to manage our social media accounts, develop innovative content strategies, liaise with external agencies, and actively participate in content creation, including planning and attending shoots. The ideal candidate will have a strong understanding of social media trends, excellent communication skills, and the ability to craft engaging content that aligns with our brand's identity and objectives.

Social Media Account Management: Oversee and manage all company social media accounts (e.g., Instagram, Facebook, XHS, LinkedIn, TikTok, etc.).

Ensure consistent brand messaging and tone across all platforms.

Monitor and respond to comments, messages, and mentions to maintain audience engagement.

Strategy Development: Plan and execute social media strategies to meet brand and marketing objectives, including audience growth, engagement, and lead generation.

Conduct competitor analysis and identify trends to keep the brand relevant.

Collaborate with internal teams to align social media strategies with broader business goals.

Agency Coordination: Act as the primary point of contact for social media and creative agencies.

Brief agencies on content requirements, campaigns, and objectives.

Review and approve content from agencies to ensure alignment with brand guidelines.

Coordinate with agencies for timely delivery of assets and campaign execution.

Content Creation & Planning: Develop creative, high-quality content ideas that resonate with the target audience.

Create monthly content calendars and schedules for posts, stories, and campaigns.

Collaborate with internal teams, designers, and agencies to produce visuals and multimedia content.

Content Shoots: Plan, organize, and attend content shoots, ensuring alignment with campaign objectives.

Plan & shoot monthly contents

Edit and optimize content for various social media platforms.

Performance Tracking & Reporting: Track social media performance metrics and analyze data to refine strategies.

Generate reports on campaign effectiveness and provide actionable recommendations for improvement.

Stay updated with platform algorithm changes and best practices.

Trend Monitoring & Innovation: Stay informed about emerging social media trends, tools, and technologies.

Experiment with new formats, tools, and ideas to enhance the brand's online presence.

Ad Hoc Tasks: Provide support for unexpected or miscellaneous tasks

Assist with internal and external events, promotions, and partnerships.

Contribute to other team initiatives as needed to ensure seamless operations.

Requirement: Proven experience in social media management, content creation, and strategy development.

Strong knowledge of major social media platforms, including analytics and advertising tools.

Experience liaising with creative or social media agencies.

Hands-on experience with content creation, including photography, videography, and editing.

Excellent written and verbal communication skills.

Strong organizational skills and the ability to multitask effectively.

Creativity and a passion for storytelling through visual and written content.

Knowledge of design tools and video editing software is a plus.

A proactive, self-motivated attitude with a strong sense of responsibility.

Responsible and able to manage people

Ability to work under tight deadlines and adapt to a fast-paced environment.

A keen eye for detail and design.

Enthusiasm for staying ahead of social media trends.

Other Info: Tues to Sat, 11am to 830pm (May need to extend hours if there is a event)

Incentive bonus, Medical claim, Dental claim, Enjoy F&B staff Discount

Interested candidates, please click to APPLY!

Gemini Personnel Pte Ltd

EA License number: 23s2015| EA Registration number: R24120181