VML | Account Director - Digital & Analytics | gurugram
Detalhes do emprego
ResponsibilitiesExcel in devising and executing controlled experiments, including A/B tests, adobe target etc. Gauge the impact of alterations on conversion rates, delivering valuable insights for ongoing optimization endeavours.Interface with key stakeholders across departments to understand their needs and challenges.Establish and communicate the value proposition of the initiatives, highlighting outcomes and successes.Amplify conversion rates, sign-ups, downloads, CTA clicks, or other desired actions on the client websites. Employ data-backed experiments and scrutinize user data to unearth strategies and modifications that result in higher conversion rates.Consistently monitor and analyze user behavior, yielding valuable insights that guide strategic adjustments to the websites.Collaborate with diverse teams internally, spanning platform, marketing, design, development, and analytics. Serve as a liaison, fostering teamwork toward the shared objective of enhancing conversions.Precisely track and quantify the outcomes of optimization efforts to help rationalise investments made in the testing and experimentation undertakings. Skills & CompetenciesStrong analytical skills, attention to detail, and problem-solving skills. Excellent communication skills, with the ability to influence stakeholders at all levels and to effectively collaborate with cross functional teams.Proficiency with web analytics and A/B testing tools. Experience with user research and usability testing.Experience with e-commerce platforms. AGG
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