Dot & Key Skincare | Media Marketing Manager | kolkata
Detalhes do emprego
Job Title: Media Marketing- Manager Key Responsibilities: Awareness & Media Spends: Develop and implement strategies to enhance brand awareness across multiple channels - Meta, google campaigns.Manage and optimize media budgets, ensuring effective allocation of resources for maximum ROI.Performance Marketing Optimization: Analyse performance data to refine marketing strategies and enhance campaign effectiveness.Utilize A/B testing and other methods to improve conversion rates and customer engagement.Content Strategy & Reporting: Create and oversee a content marketing strategy that aligns with business goals.Prepare detailed reports on content performance, providing insights and recommendations for improvement.Integrated Marketing Planning & Coordination: Collaborate with cross-functional teams to ensure cohesive marketing campaigns.Plan and coordinate integrated marketing initiatives that align with overall business strategy.Geo X Spends:Manage geo-targeted advertising efforts to maximize local market engagement and growth.Analyse regional performance metrics to optimize spending and marketing effectiveness.CRM Strategy:Develop and implement CRM strategies to enhance customer retention and loyalty.Oversee the management of customer data and segmentation for targeted marketing efforts.Ad hoc Media & Strategic Projects:Lead special projects and initiatives that require strategic marketing insights and execution.Collaborate with external partners and agencies for campaign execution and media buying.Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.7+ years of experience in marketing, with a focus on performance marketing and media management.Proven track record of successful campaign management and optimization.Strong analytical skills and proficiency in marketing analytics tools. AGG
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