Senior Marketing Operations Manager
Detalhes do emprego
Our vision is to be the source of truth in global supply chains. To achieve this, we work with some of the world's largest and most valuable brands to support their ESG commitments, reduce the risk of fraud and unethical practices, and protect their reputations. As a global leader in product origin verification, we have locations in Auckland, Dunedin, London, and Washington DC. Oritain is seeking a seasoned Senior Marketing Operations Manager to join our high-performing global team based in our modern Auckland CBD offices. As the Senior Marketing Operations Manager, you will play a pivotal role in supporting the marketing team in executing strategic initiatives and optimising marketing processes. You will be responsible for managing marketing technologies, implementing marketing campaigns, and analysing performance metrics to drive data-driven decision-making. This newly created role requires a strong understanding of marketing automation, project management, and analytics. You'll have the opportunity to build a best-in-class Marketing Operations function, spanning campaign execution, measurement, and reporting. You will work closely with cross-functional teams, including marketing, commercial operations, sales, and IT, to develop and implement best practices, streamline processes, and maximise the impact of our marketing efforts. If you are passionate about marketing operations and have a proven track record in driving results, we want to hear from you!
Responsibilities
- Marketing Process Optimisation: Analyse and optimise our marketing processes to improve efficiency and effectiveness, including managing marketing automation platforms and tools (e.g., HubSpot, 6sence, Influ2) to execute and optimise email campaigns, lead nurturing, and other marketing activities.
- Lead Qualification: Own and optimise the lead qualification process and enablement. Continually document, implement, and adhere to best practices for data management, workflow automation, integration design, and reporting.
- Target List Identification: Execute target list identification, working in close collaboration with Revenue Operations, Product Management, and Commercial teams (e.g., set the foundations through reviewing the current database, using tooling to pull contacts). Manage the import, assignment, and reporting of newly identified or created contacts and accounts.
- Marketing Campaigns: Monitor and analyse marketing campaign performance metrics, providing insights and recommendations for ongoing improvement. Responsible for all end-to-end SLA (Service Level Agreements) between marketing and sales, in collaboration with Commercial Operations.
- Data Analysis and Reporting: Utilise data analytics tools to gather and analyse sales and marketing data, providing insights and recommendations to drive revenue growth. Create and maintain weekly marketing reports, board report updates, and dashboards to track KPIs (e.g., using Google Analytics, Salesforce, 6Sense, HubSpot, LinkedIn).
- Marketing Attribution: Maintain and improve the multi-touch attribution model. Iterate on our view of marketing ROI through analytics and reporting.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, marketing, finance, and operations, to drive alignment and collaboration in revenue-related initiatives.
- Drive Efficiency through Collaboration: Build and manage internal marketing collaboration tools and processes (Asana, Trello, Jira, etc.).
- ABM: Create and maintain demand gen and ABM reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation by segment, campaign, and channel.
Minimum Requirements
- Bachelor's Degree in Business, Finance, or a related field. An MBA is a plus.
- 8 years + proven experience in revenue management, operations, or related roles.
- Strong analytical skills and experience in data analysis.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a fast-paced environment.
- Proficiency in Salesforce & HubSpot is mandatory.
- Experience with enterprise go-to-market motions.
- Knowledge of Looker Data Studio and other BI visualisation tools a plus.
Benefits
- 35 Days AL including public holidays.
- 2 x Paid Volunteering Leave days.
- Life Insurance.
- A monthly wellbeing allowance.
- Health Care scheme.
- Birthday holiday leave.
- Performance-based annual bonus.
- Enjoy a great company culture.
- Employee Assistance Programme.
- An opportunity to enhance your career with an organisation that has a strong sense of purpose. In this role, you will help companies to protect the integrity of their product and to mitigate the risk in global supply chains.
- You will also be exposed to a wide variety of people and areas within the business and be given the opportunity to learn from a highly skilled and passionate team. We have flexible working options and a competitive remuneration package.
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