Início Qatar Group Marketing Manager -burger King, Applebee's

Início Qatar Group Marketing Manager -burger King, Applebee's

Group Marketing Manager -burger King, Applebee's

Full time na a Laimoon Verified Company no Qatar
Publicado em November 23, 2024

Detalhes do emprego

Al Jassim Group is looking for a passionate marketing professional to join our Marketing team. As the Marketing Manager you will be part of the team to chart the Brand, Marketing Strategy for the top brands like **Burger King, Applebee's, Caffe Vergnano **etc. in Qatar.

**Requirement**

Experience : 8+ Years

Designation : Marketing Manager

Location : Qatar

Key Objectives - Should have experience of working with international brands and be skilled in **Strategic Planning, Negotiation, Budgeting,Marketing calendar, Market Planning, Business Planning and Operations Management.**

**Solid experience in Quick Service Restaurant (QSR), Casual dining, Café, Real Estate industry.**

**Functional Responsibilities**

- Execute annual marketing plan for each business unit in line with the business plan including the promotional activities, ATL/BTL activities, customer management etc.

- Participate in recommending and executing effective media that produce strong presence of our brands and leverage the image.

- Briefing agencies on various projects and explain the company's main objectives from advertisement.

- Initiate cross-promotion with strategic partners as well as major brands in the industry, that help us further developing our brand awareness in the market and reduce spending.

- Follow up on marketing tactics to help deliver the desired results & building top of mind awareness of Al Jassim brands.

- Monitor, evaluate and report sales activities and performance in general and for specific promotions.

- Confirm the best use and right place for POP materials.

- Conduct regular meetings with managers and crew, to align/share promotions mechanics/marketing initiatives and tactics for better delivery and achieving desired results.

- Produce media analysis report and collecting different supplier information to assure best rates and quality.

- Produce the customer survey/reports/ to insure customer's satisfaction - Mystery Shopper

- Communicate promotions/campaigns and tactics well in advance with the operation and supply chain team to ensure sufficient stocks at all time.

- Produce various kinds of marketing reports as required for the business that help in monitoring the business performance.

- Engaged in PR functions that enable organization to promote its brands & get publicity mileage.

- Ensure following policies, procedures& processes necessary to run the department efficiently.

- Follow up in digital and social media and report periodically on performance and updates required.

- Execute researches focusing on market base, our share, competitor's activities, pricing, and other domain areas as required by the businesses.

- Maintain healthy business relations with internal customers (HODs, operations, staff etc.) & external customers (media, business partners, advertising agencies, related govt. authorities, suppliers & principals etc.)

- Executing internal communication Newsletter and responsible for updating websites.

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