Video & Content Marketing Specialist

About amberstudent (amberstudent.com) Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities . We are growing rapidly and targeting $2B in annual gross bookings value by 2024. Objective: This role requires a dynamic individual who can blend the art of content creation with the science of SEO and video marketing, making them a key player in driving the company’s online visibility and engagement. Key Responsibilities:

• Develop and execute YouTube-focused video marketing strategies, creating engaging content aligned with brand messaging and product launches.
• Actively participate on-camera, collaborate with production teams on scripting, storyboarding, and directing, while optimizing titles, descriptions, and thumbnails for maximum visibility.
• Leverage YouTube Analytics for performance insights, make data-driven improvements, and repurpose videos across platforms like social media and blogs to ensure consistent messaging.
• Write supporting content for video marketing, including scripts, blog posts, and social media copy, enhancing video reach.
• Develop compelling, conversion-driven product page content optimized for search engines, ensuring both engagement and SEO performance.
• Stay updated with trends and experiment with new formats to boost audience interaction.

• Experience:
• Minimum of 1 year of experience in Video & Content marketing.
• Proven track record in YouTube video marketing, including on-camera work and content ideation.
• Experience in creating content for product pages and supporting video marketing efforts through written content.
• Excellent written and verbal communication skills.
• A plus:
• Experience with video editing software is a plus.
• Proficient in using YouTube Studio and other video-related analytics tools.

• Creative thinker with a passion for storytelling and content creation.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong collaboration skills and the ability to work cross-functionally with various teams.
• Proactive and self-motivated, with a keen interest in staying updated with industry trends.
• Open to picking up new initiatives and projects.