B2C Channel Marketing Manager - Signify
Detalhes do emprego
Dubai United Arab Emirates Category Marketing Posted Date 10/15/2024 Job Id 353713 We're looking for a B2C Channel Marketing Manager to join our commercial team in Dubai United Arab Emirates.We are Signify, formerly Philips Lighting.Working for Signify means being creative and adaptive while working in a fast-paced company. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career while transforming our industry.As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities, and more!Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.What you'll doOPERATIONALDrives consistent channel strategy including channel segmentation and in-store/shopper marketing activities.Supports channel offer optimization.Collaborates with marketing, sales, and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable, and measurable.Leads partner-related launch efforts for products, services, and platforms.FINANCIALManages revenues and IGM targets within the assigned Channel.Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.CUSTOMERUnderstanding the customer journey and how to realize a seamless experience both online and offline.Designs Channel activities and programs focused on Channel market needs.Defines operating principles and rules of engagement with customers.PEOPLEDrives cross-functional collaboration, strategic focus, and organizational agility.Influences a winning spirit, embedding our culture in the channel sales teams.What you'll needBehavioralStakeholder Management.Commercial Savviness.Solution-oriented Problem Solving.Team Skills & Influencing.DIGITAL COMPETENCIESUnderstanding the customer journey and how to realize a seamless experience both online and offline.Designs Channel activities and programs focused on Channel market needs.Defines operating principles and rules of engagement with customers.Building collateral for partner channels (banners, webpages, social posts).Able to manage media buying for always-on campaigns.Strong understanding of paid search, SEO, SEM, social, mobile app (development).Strong focus on B2B eCommerce, focusing on analytics and setting KPIs accordingly.Understand how to translate analytical data/dashboards into improvements.What you'll get in returnWe're offering multiple opportunities for career development like mentoring, coaching, and stretch assignments with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs and on-the-job experiences.See #SignifyLife through the eyes of our employees!
#J-18808-Ljbffr Marketing & Media
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