Marketing & Retail Executive
Detalhes do emprego
Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.Piaget excels in everything that is rare, precious and exceptional.Always do better than necessary: the Piaget founder's motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.MAIN PURPOSEThe Marketing and Retail specialist/executive is responsible for assisting and implementing the Marketing and Retail Strategy in line with the regional objectives, HQ guidelines and the defined budget all to maximise the brands exposure/visibility and build the brands image:Strategy: Development and implementation of regional 360 marketing strategyEvent Management: Develop and execute event concepts in line with HQ guidelines and local relevancyMarketing: Create desirability in the market - Review all MEA translation validation materialsLocal Activation and client Experience: Develop individual and integrated activation plans for Saudi market and execute throughout the yearPR: create buzz and awarenessBudget: Controlling and optimizing budget/PO's, InvoicesKEY RESPONSIBILITIESPublic Relations:Identify and contribute to grow the VIP and KOL Database (artists, royalties, VIPs…) in KSAAssist in management of brand ambassadors and influencers contracts and deliverables, manage them on siteSuggest and recruit new ambassadors in line with the brand strategy in KSADigital: identify product placement opportunities on social mediaBuild ongoing relationship building and KOL loaning for big events, film festivals, awardsEvents:Assist in planning and executing key events throughout the yearAssist in organizing event calendar in the region and contribute to local adaptationsCreate concepts in line with sales objectives and HQ guidelines + work closely with commercial/sales team to identify key objectives of EventsIdentify future events venues and key locations and find opportunities for partnership/sponsorship with key governmental entities and commissionsFollow-up on events executions, liaise with suppliers, and internal stakeholders ensure implementation is in-line with objectives and guidelinesMarketing:Understand product performance to create desirability in the market and support region for right strategyResponsible for the creation and dispatch of product lookbook to VIP database, retail network and partners + invitationsAssist boutiques (internal and external) with the right communication tools for their clients (assets, greetings…)Liaise with malls marketing team in providing communication assets for their channels (malls OOH, digital assets, videos…)Collaborations and partnership with external parties to create opportunities for Piaget (Hotels, Restaurants, etc)Monitor executions with external partnersReview all MEA Translation validations for all materialsRetail Experience (Operations, Maintenance, VM):Management and execution of all boutique activations and client experiences/treatments, Workshops (seasonal, occasional and by launch)Client gifting and pampering package for VIP clients (occasional and ongoing)Ensure uniforms, staff appearance, boutique atmosphere and setup are in line with the brand guidelinesAudit & stock takes: liaise & facilitate with Richemont Back office and boutique teamsSupport Retail Director in the project management of boutique openings/renovations/relocations/internalization/closures including the fit out with Piaget HQ, Piaget regional team, Richemont and partners in MEIA regionPropose, manage, and coordinate with third party operators/contractors for boutique maintenance, utilities, sanitation and hygiene, IT equipment, HVAC and othersAssist boutiques in the process of identifying, forecasting, ordering, and budgeting of external contracted servicesSupport regional VM specialist in the application of visual merchandising guidelines in the boutiques and provide reportsOptimize storage/stock management of VM materialAssist boutique managers in the forecast of VM/giftsAssist boutiques in the order of print stationary and clients giftingLiaise with the local and regional marketing teams in the implementation of activations and events in the boutiques when it requires changes to the boutiques setup or VMAssist in the setup of events when VM is in orderAssist in the implementation and application of all retail guidelines and procedures as per boutiqueAssist in the implementation and application of all visual merchandising guidelines as per boutiqueAssist the Retail Director KSA in the implementation of the Piaget Sunrise Kit for external boutiques (guidelines covering boutiques operations from all aspects)Reporting and Training:Execute all reports for the PR & Events department (best clippings, monthly clipping, event reports)Assist in competition analysis report marketing 360 (events, PR, OOH, Media)Invoices follow up and tracking of internal and external stakeholders + ongoing tracking of yearly boutique invoices (e.g. Security, VM, Maintenance)Assist in developments of all reports for PR and events departments (best clippings, monthly clippings, event reports)Help organize competition analysis reportInvoices follow-up and trackingBudgets:Support in the control of the A&P and S&D budget according to the guidelinesSupport of the boutiques contracted services costsSupport in the control of VM and gifts ordering from regional offices or HQ
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