Marketing Copywriter

Great Place to Work certified & rated 4.9 on Glassdoor Ranked #19 on the Americas’ fastest-growing companies list by Financial Times. AdPushup is an award-winning ad revenue optimization platform and a Google Certified Publishing Partner (GCPP). In one line, we help websites/publishers increase their ad revenue. Not to boast, but for you to make a great decision, here’s more about us:

• Client base of publishers including the likes of NDTV, Geeksforgeeks,
• Housing.com, EssentiallySports, Pinkvilla, etc.

What we're looking for? As a copywriter, you will join our marketing team and support our sales enablement function. The primary objective here will be to aid the sales team in moving deals down the pipeline through highly personalized creative pitches, outreaches, and marketing campaigns. If you’re proficient in copywriting, have a creative mindset, and understand what it takes to engage a reader, we’d like to meet you. Feel free to share samples of your work along with your application. Ultimately, you’ll be responsible for creating content and driving marketing campaigns that enable conversations with prospects. Your day-to-day tasks will include:

• Supporting account-based marketing campaigns with personalized communication.
• Creating white papers, two-pagers, and pitch-decks for accounts that the sales team needs marketing support with.
• Driving account-specific marketing campaigns with the sales team to activate conversations with high-value prospects.
• Conducting in-depth research (read stalking) of prospects to ideate and execute 1-1 campaigns.
• Working with the team on roadmap initiatives like masterclasses, podcasts, newsletters, etc. to build a community of AdTech professionals.

You Should Have:

• 1-3 years of work experience as a writer or in a similar role.
• Excellent copywriting skills.
• Experience in doing research using multiple sources.
• Capability to personalize content based on research.
• Prior experience working on sales enablement content will be a plus.

Why AdPushup? Here's a question you should always ask (if you don't already) when applying for a job - "How meaningful would my work be?" Now, there's something we'd like to share with you. This one time, CXOs of a website with a global category rank of 7 and over 16 million monthly visitors asked us to share with them our playbook for sales and marketing because that's how impressed they were with our super personalized outreach efforts. Another time, one of the founders of a sports news website with more than 55 million monthly visitors told us how our research is always on-point and makes them feel incredibly special. So, how meaningful would your work be? Enough to make the industry leaders fall in love with AdPushup and you :) And, of course

• Flexibility to work from home: We believe in work & performance instead of measuring conventional benchmarks like work hours.
• We have a culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
• Competitive salary - we stay up to date on job market averages to ensure all employees are compensated appropriately.
• Unlimited Leaves
• We invest in our employees and take pride in helping them grow professionally and personally.
• Training opportunities and study support are offered to those looking to learn.