RRP Digital Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.The purpose of this position is to collaborate in the implementation of the digital ecosystem strategy for Reduced-Risk Products (RRP), delivering an omnichannel consumer experience.The RRP Digital Manager will be responsible for mapping the RRP consumer journey flows and helping to define the brand's touchpoints along the different stages of the journey, including acquisition, conversion, and retention. You will also be responsible for bringing digital campaigns ideas to life, connecting offline and online channels, developing assets for the identified touchpoints and aiding consumer adoption & retention in order to drive the future growth of the JTI RRP business. You will be in charge of the continuous analysis and reporting of the digital performance metrics and user behavior.Main Areas of ResponsibilityCollaborate on the digital brand marketing strategy implementation. Define and translate brand requirements into digital & CRM objectives and activities. Monitoring and reporting.Digital Consumer Acquisition Strategy: implement the digital consumer acquisition strategy and a growing consumer base via e-commerce, SEO, etc. Drive digital campaign briefs, objectives and lead digital planning sessions to achieve marketing objectives.Stakeholder & Agency Management: provide clear input to agencies to maximize awareness across the steps of the journey and maximize trial. Be able to translate digital activities into business metrics, and provide a go-to source of expertise. Experience in managing various agencies from creative to technical developments.Ensure robust Consumer Data knowledge with solid content plans and constant optimization. Analyze and interpret data to steer online directions and maximize sales & consumer data growth.Define and translate brand requirements into CRM objectives and activities. Ensure all digital channels requirements are in line with overall brand direction, applying clear objectives and strategic requirements to ensure short- and long-term objectives.RequirementsA Bachelor's degree or equivalent education in Marketing / Experience Management / CRM / Digital. A specialized master's in Digital Marketing is a plus.Strong collaboration, strategic thinking, and project management skills. Highly curious, detail-oriented, and flexible in adapting to new challenges.5 years relevant experience in building brand fundamentals through an omnichannel consumer journey, focusing on online channels. Preferable industries: Food, FMCG, Tobacco or digital agencies.Knowledge of marketing technology and e-commerce operations (e.g. e-commerce systems, tech architecture, consumer data management, analytics & performance, automation, campaign management).Have experience in planning and managing Direct-To-Consumer, CRM, Social Media, SEO, E-commerce, UX / UI and consumer data collection.Proficiency in managing the digital landscape of a brand, including monitorization and management of online marketing policies internally and externally.Native Portuguese and Excellent English verbal and written communication skills. Spanish is a plus.Recruitment processThank you very much for your interest in the role. You are welcome to apply. Should you have any questions, you are welcome to contact the recruiter - David Veira Rodríguez (david.veirarodriguez@jti.com).Next Steps:After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.

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