Associate Vice President - Product (Subscription B2C), Digital Business

SonyLIV is seeking an Associate Vice President - Product (Subscription B2C), Digital Business. The incumbent will be responsible to lead the subscription management vertical for digital business. The incumbent will work closely with cross-functional teams to identify, understand, and meet the user needs and address pain pointsEducation: Graduate (Required), Post-Graduate (MBA preferred)Experience: 10+ years of product management experience, with 8+ years' experience with consumer Internet or Web-based technology products and services. Prior experience in payments eco-system and OTT is preferredLocation: BengaluruKey Responsibilities:Help define the vision, strategy and roadmap for User lifecycle management - conversion, engagementDrive product strategy on customer acquisition including payments and conversions, Subscription management - upgrades/cross-sell, pricing and packaging, Customer Retention including churn management and win-backsBe responsible for creating and delivering on the product roadmapTake initiatives, build products to increase subs base and maximize consumer lifetime value (LTV) for subscribed usersDriving the consumer side of the Subscription products for global marketsInterface with design, engineering, Business, and growth teams and drive the desired outcome. Identify frictions that are impacting the CLMConstant focus on user feedbacks and actioning insights to drive product improvementsWork closely with stakeholders to understand and address usability issuesFoster a collaborative relationship between Business, Marketing, Product managers, Engineering, Product owners, UI/UX team and UQA/AT ensuring productive working between the teamsDriving improvements with external payment partners like processors, banks, aggregators etc, globally.Understand and champion consumers and strive to deliver the absolute best consumer experience.Grow product adoption and build meaningful experiences which drive exceptional customer and business outcomesContinuously deliver advances in the product by executing against the product roadmap, maintaining a deep understanding of competitive offerings and how they impact consumer choices and preferences, and how they should influence the productsDerive insights from data and use the same for product improvements and iterations. Back proposals with A/B tests and more importantly advocate on behalf of the usersCritical Competencies:Behavioural Ability to prioritize and cope with competing demands.Must be excited by and be able to navigate ambiguity.Passion for results and excellence.Must be able to get the job done by working collaboratively with others.Inquisitive and analytical mind; out-of-the-box thinkingDemonstrated track record of successful product execution and leading cross-functional teams to deliver high quality productsExcellent problem-solving and analytical skills combined with a strong business and technical acumenAbility to prioritize among competing opportunities, balancing consumer needs with business and product priorities, and the ability to clearly articulate the rationale behind product decisionsTechnicalStrong product sense with an ability to envision technology solutions with market and user needsPrior experience working with Internet technologies, Customer lifecycle management, payments eco-system, OTT experience is a plusStrong understanding of the technical aspect of SEO, on-page optimization techniques and internal linking structuresProven ability to grow organic traffic and identify and operationalize opportunities around organic searchAdvanced Analytical skills with SAAS tools, prior experience of Adjust/Branch/Apps Flyer/Omniture, Mix Panel, Clever Tap, etc. Ability to understand the consumer funnel and managing products on user engagementExcellent interpersonal and communications skillsExperience in implementing A/B testsWhy join us?Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an 'Employer of Choice' and have been recognized as:- India's Best Companies to Work For 2021 by the Great Place to Work® Institute- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row -UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace andCommunity Engagement & Partnership- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary! PRB