Social Media Executive

Job Description:Are you passionate about wine and spirits? Do you know how to craft engaging content and manage dynamic social media campaigns? SoHoWines is seeking a creative and driven Social Media Executive to join our team in Mumbai. This is a fantastic opportunity for someone with 1-3 years of experience in social media management who wants to make a significant impact in the wine and spirits industry.Responsibilities:Plan and develop a daily/weekly social media content calendar and execute social media posts based on the approved calendar.Draft consistent and engaging copy according to campaign messaging, tone, and voice.Generate biweekly/monthly analytics reports for campaign channels to measure success and inform strategy.Moderate all user-generated comments and respond promptly to foster community engagement.Participate in weekly social media team calls to collaborate on strategies and initiatives.Coordinate daily with the company's visual designer to ensure cohesive and visually appealing content.Implement the social media calendar for each campaign cycle, ensuring timely and effective execution.About You:Experience: 1-3 years of social media management experience, including content planning, execution, and analysis.Education & Background: A bachelor's degree in marketing, journalism, media, environment, social sciences, or a related field is desirable. A background in wine and spirits is highly preferred.Campaign Management: Experience in planning and running social media campaigns is desirable.Audience Understanding: Ability to understand youth audiences and target them effectively to capture their attention and drive action through well-thought-out entry points and messaging.Digital Media Knowledge: Understand the digital media landscape to integrate our narratives into public discourse.Paid Media Tools: Experience with online paid media tools is highly preferred.Social Media Tools: Proficiency in using multi-social posting programs such as Hootsuite.Location: Based in Mumbai or currently working in Mumbai.Why Join SoHoWines?At SoHoWines, you'll have the opportunity to work in a vibrant industry with a passionate team. We offer a supportive environment where your creativity and expertise will be valued and your contributions recognized. If you want to grow your social media career while working with a brand that celebrates the art of wine and spirits, we'd love to hear from you.Salary Range: ₹3,00,000 - ₹5,00,000 per annum PRB