Head of Marketing
Detalhes do emprego
About Our Client Our client is the world's leading premium mattress and pillow company. They are focused on developing, manufacturing and marketing advanced sleep surfaces that improve the quality of life for people around the world. They are an omni-channel company, growing strongly, and selling unique and innovative products to many leading retailers. Job DescriptionWork with Managing Director, Central Marketing Team, and Media Agencies to develop Benelux strategic marketing planOversee and take responsibility for all marketing implementation, measuring results and ensuring business objectives are metManage all brand communication (consumers and trade) ensuring alignment with global brand guidelines Manage the Benelux marketing budget, marketing rebate budget, and external media/PR agencies to meet/exceed awareness and activation KPIsManage 3 direct reports and set clear targets for the teamRegularly benchmark company marketing suppliers to make sure that we are achieving best practice and ROIManage Social Media through agency partners Work with Benelux Ecommerce manager to ensure the brand is communicated effectively and product information is up to date and communicated clearly to the consumer Guide the Benelux retail sales team to provide effective marketing support to retail partnersManage the consumer databases (including those held on behalf of retailers) and devise an effective communication strategy for consumersManage Trade and Consumer Exhibitions and Events within agreed budgets and measure resultsAnalyse brand awareness data on a quarterly basis and report to Managing Director on trends and recommended actionsAct as the local guardian of the international brand strategy and champion of international defined best practice The Successful ApplicantA modern, creative and commercial thinker with a long-term strategic mindset 5+ years of relevant Marketing experience, ideally within a 'blue chip' brandGood knowledge of consumer and trade marketing, including management of advertising budgetKnowledge of PPC, SEO, SEA, Display and PR activity is essential.Familiarity with bid management and keyword analysis required to measure performance of goals and funnels within Google Analytics. Must be able to produce weekly/monthly/quarterly reporting on activities and results against agreed KPI's with agenciesEducated to Degree or HBO level in a relevant subject (Marketing preferred)Must have strong commercial acumen and be an articulate and clear communicator What's on OfferHybrid working environment Growth opportunities
#J-18808-Ljbffr Marketing Management
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