Senior Specialist SPOMA Support
Full time
na adidas Group
no
Saudi Arabia
Publicado em May 3, 2024
Detalhes do emprego
Purpose & Overall Relevance for the Organisation: Support the development of the Global Sports Marketing Strategy for Football and other sports by servicing Sports Marketing Assets, Partners in Saudi Arabia. Key Responsibilities:
- Support in identifying and recommending the best current and next generation players and athletes across football and other sports.
- To service Sports Marketing Assets, Partners including maintenance of contracts.
- Act as support between players, athletes and adidas internal departments, including business units, Brand Activation, PR/newsroom and Trade Marketing.
- Support the execution of SM activities included in the go-to-market plan
- Support the control of existing asset agreements (product and servicing).
- Ensure timely and sufficient equipment of Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibility.
- Ensure alignment of execution for consistent brand appearance.
- Work closely with the Brand Activation Managers to service and leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels.
- Take part in promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances.
- Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.
- Saudi Arabia Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, SOV and brand sentiment).
- Growth of Performance Categories Market Share within Saudi Arabia.
- EM Net Sales, Category growth, FPST and DTC/E-com traffic.
- MWB compliance.
- Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, Partners and Assets.
- Extensive knowledge of football, other sports and Saudi Arabia sporting landscape.
- Ability to build and maintain relationships.
- Ability to network, influence and utilize internal and external resources.
- Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills.
- Good oral, written, and presentation communication skills in both English and Arabic.
- University degree in business, ideally with marketing and sales focus.
- Minimum 3 years of Brand and Sports Marketing Experience with an agency or client- side consumer goods company.
- Fluent written and spoken Arabic & English skills.
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