Marketing Campaign Manager

Hi! And thanks for stopping by! We're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place. We're always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB. About the Team Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They're dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey. THE OPPORTUNITY The Marketing Campaign Manager is responsible for the planning and delivery of marketing initiatives to our direct SME customer base. The role supports the execution of acquisition, retention and expansion objectives. THE ROLE - Campaign design and execution leveraging relevant product and market insights utilising key customer lifecycle moments. Defining objectives, target audience, messaging, channels, and timelines. - Oversee the development of campaign-related content, including email copy, landing pages, event content, and collateral materials. - Collaborate with various teams, including Support, Product, Product Marketing and Customer Retention to ensure campaigns are well-coordinated and aligned with broader business strategies. - Manage campaign budgets efficiently, optimising spend to improve value. - Use data and analytics to track and measure the effectiveness of campaigns, adjusting strategies as needed to achieve desired outcomes. - Conduct A/B testing and other experiments to optimise campaign performance. - Monitor, analyse, and report on campaign performance metrics to continuously improve results and optimise future initiatives. WHAT YOU WILL BRING - Previous experience with HubSpot or similar CRM (and automated email journey) knowledge desirable. - Great team player with excellent relationship management skills. - Understanding of key marketing communication principles and frameworks. - A strong focus on the customer experience. - Excellent knowledge of each step in the process of creating communications, from the briefing process, through to copywriting, creative, production and overall project management. - Experience in financial services and/or SaaS is desired. Our Culture & Benefits Our values have stood the test of time.If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters. See what it's like to work at MYOB and what we're all about. Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it's called Flexperience, and it's designed by you and your team! Our partnership with Smiling Mind helps support the wellbeing of our team members and customers Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! Communities built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution Access to best-in-class discounts and vouchers from leading retailers, and a lot more. We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant. MYOB are an equal opportunity employer and we champion diversity. Don't meet every single requirement of this role? Still apply! Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to 'CultureAdd'means adding team memberswho not only valueMYOBsstandards and workplace culture,but also bring an aspect of diversity that positively contributestoMYOB. So, if you're excited about this role, or about MYOB, we'd still love to hear from you! #J-18808-Ljbffr