Sr. Marketing Manager

WHAT WE DO AND WHO WE AREJoin the dynamic team at Wholsum Foods and be part of an extraordinary movement! Ourmission is simple: to change the world's eats. With brands like Slurrp Farm and Mille, we offerhealthy and delicious alternatives to the junk food epidemic. It's time to rediscover the nutritioustraditions of our ancestors and embrace the power of millets like Ragi, Jowar, Bajra, and FoxtailMillet.Led by founders - Shauravi Malik and Meghana Narayan, we are food enthusiasts,entrepreneurs, and mothers committed to making a difference. We're expanding globally andseeking talented individuals who thrive in a collaborative, innovative, and high-growthenvironment. Join us and embark on a rewarding journey where you can grow professionallywhile having a blast!At Wholsum Foods, we celebrate diversity and unity, all driven by a shared mission torevolutionize the way we eat. Our team is our greatest asset, and our core values—RelationshipFirst, Dependable, Passionate, and Growth Mindset—bring out the best in each team member.We take pride in being an equal opportunity workplace, embracing individuals regardless ofrace, color, ancestry, religion, sex, sexual orientation, marital status, disability, or genderidentity. Together, we will redefine the future of food!We are also Great Place to Work Certified.WHAT WILL YOU DO AT WHOLSUM FOODS? This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.ResponsibilitiesResponsible for building experience centers for Wholsum foods in 3 key multi formats Conceptualise,develop decision journey / prototype and manage end to end execution for this key launch in India.Develop an integrated marketing strategy including the marketing plan/ media mix budget etc.Coordinate with Sales and business team to drive footfalls and own P&L for these centers Coordinate cross-functionally to ensure consistency in brand-related decisions.Analyze and report on brand performance to determine ROIMonitor market and consumer trendsDevelop pricing and distribution strategiesManaging and planning the social calendar and comms with the objective to gain share of voice in the category - Instagram/ Facebook/ YouTube and the emerging platforms for discovery.Evaluating organic social health and accordingly planning media boost.Track weekly metrics on the social accounts to understand the change in content and design required to enhance the consumer journey.Understand food category trends across companies & channels.Understand consumer requirements & insights from products.Calendarize category initiatives with focus products within FMCG, Consumer durable & D2C.Plan platform-wise initiatives for focus products.Media planning & execution of campaigns for specific initiativesPortfolio planning in terms of market competitivenessQualificationsBachelor's degree or equivalent in MarketingProven work experience managing brand strategy of a good brand.MBA mandatory - Full-time program7-9 yrs of brand management experienceExcellent communication skillsAbility to meet deadlinesGood organizational skillsFamiliarity/Knowledge expertise in kids' segment/food/recipe contentIntegrated Campaign-thinkingCreative inclination towards problem-solvingWHAT WILL YOU GET?Fast paced growth in the startup FMCG space. Mentorship from senior people / board members / in house expertsAbility to think strategically and lead.Key involvement in shaping the overall course of the startup and the customer experience at Wholsum Foods. STARTING DATE Position open immediately PRB