Head of Trade Marketing & Category Management (Almaty, Kazakhstan)

na Henkel AG & Co. KGaA no Saudi Arabia

Publicado em January 9, 2024

Detalhes do emprego

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact? YOUR ROLE You will be leading the team of 9 (6 TM + 3 CM), main department responsibilities are: Trade Marketing:

Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
Leading and implementing channel-specific marketing strategies and plans for assigned retailers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected

Category Management:

Analyzing data or insights to determine industry and consumer trends
Devising long-term development strategies for product categories
Develop exit strategies for unsuccessful products
Foster trust relationships with vendors to achieve better pricing and quality of services
Determine the positioning of a product category to maximize visibility
Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
Collaborate with buyers and merchandisers to expand product categories
Make forecasts for product demand to ensure the sustainability of inventory
Assume responsibility of budget development and revenue for category

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Hiring company

Henkel AG & Co. KGaA

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Head of Trade Marketing & Category Management (Almaty, Kazakhstan)

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Head of Trade Marketing & Category Management (Almaty, Kazakhstan)

Detalhes do emprego

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Hiring company

Henkel AG & Co. KGaA

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