The United Arab Emirates contains the world’s 6th largest oil and gas reserves. With an abundance of oil the United Arab Emirates has attracted many national and multi-national oil and gas exploration, production, processing, transport and storage companies from around the world.

The annual Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) draws in over 1,500 exhibitors from around the globe and boasts over 45,000 attendees per year.

The exhibition is a haven to oil and gas marketers from around the world. Networking and brand promotion are key elements for oil and gas marketers operating within the United Arab Emirates.

The United Arab Emirates is also home to the Abu Dhabi National Oil Company (ADNOC) which is considered the world’s fourth largest oil company.

With over 16 subsidiaries dwelling into all aspects of oil production, ADNOC provides an amazing platform for job seekers looking to join the oil and gas marketing industry in the UAE.

There are a number of roles available for job seekers in the oil and gas marketing fields in the United Arab Emirates.

Oil and gas marketers would rely heavily on branding, industrial marketing and relationship management in order to identify potential customers and maintain good customer relations.

Reliability and efficiency play important roles in branding and brand promotion for oil and gas marketers in the UAE.

From oil drills to valves and step ladders, oil and gas marketers will have to use a range of strategies to convince the customer that their brand is better than the rest. Thus branding plays an integral part in conveying the message of reliability and efficiency.

With conventions such as the ADIPEC, networking between a range of companies results in industrial marketing coming into play.

It is the job of the oil and gas marketer to build and keep good relationships between these companies as they could be potential clients or are already clients.

Marketing strategies involving advertising, promotions and a two way flow of communication between the customer and the company in question are used to maintain industrial relations.

Relationship management builds customer loyalty. Oil and gas marketers in the UAE are left to the task of providing the best customer service.

The oil and gas marketing industry in the United Arab Emirates is extremely competitive as companies have to deal with national and international competition.

Market research plays a vital role in finding problems within an organization as well as refining service towards customers.

These are just some of the techniques and strategies an oil and gas marketer in the United Arab Emirates would have to implement to provide an edge to their organization.

For job seekers looking to enter the oil and gas marketing industry the United Arab Emirates is one of the leading oil producers in the world, which provides a challenging global field to participate in.

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