Junior Brand Manager - Heineken

**Duties & Responsibilities**:**Branding Strategy**- Uses market research and end-user surveys to identify appropriate actions and offer new products.- Maintains an efficient marketing budget allocation and spending.- Leads all digital and social media brand communications, develops best practices, implements processes, and develops the brand's social media and digital strategy.- Creates and leads comprehensive project plans, as well as manages deliverables, deadlines, roles, and responsibilities across all functions.- Assists the brand manager in the development of new products and line expansions.- Assists in driving competitive advantage inspired by the consumer's needs.- Weekly reports to the brand manager on all innovation efforts linked to new brand or new line expansion.**Research**- Assists and supervises all forms of qualitative and quantitative research, creates cutting-edge analytics, offers business insights, and defines the market's competitive dynamics and boundaries.- Analyzes market conditions and assesses new brand challenges by identifying and suggesting potential portfolio optimizations.**Marketing**- Develops sales promotions and product communication in collaboration with the marketing and sales teams.- Collaborates with the trade marketing team on all marketing campaigns and promotions to create product exposure activities- Works with the design team on a regular basis, informing them on new labels, updating legal wording on current labels, and developing new pack crowns.- Coordinates with cross-functional project stakeholders by ensuring alignment on priorities and plans.- Assists in the management of product categories, including product portfolio, pricing, and profitability.- Regularly analyzes outcomes produced by specific brands or product categories.- Aligns with agencies on digital initiatives in an effective and proactive manner; assesses and offers comments on ideas in comparison to the brand.- Ensures that agencies are compensated, and that purchase requests and purchase orders are submitted on schedule.- Inspires agencies to develop brand and company communication and activities that meet objectives and are appealing to customers.Disclaimer: Other duties assigned as needed.