Performance Marketing Manager

We are seeking a dynamic and data-driven Performance Marketer specializing in managing advertising campaigns on e-commerce platforms Amazon , Flipkart , and other platforms. The ideal candidate will have hands-on experience in optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI. This role requires a mix of strategic thinking, analytical skills, and executional expertise in the e-commerce advertising ecosystem. Key Responsibilities: Campaign Strategy and Execution:

• Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, and similar e-commerce platforms.
• Manage Sponsored Products, Sponsored Brands, and Display campaigns effectively.

Work with the content team to create high-converting ad creatives that align with product listings and customer intent. Performance Optimization:

• Monitor and analyze campaign performance, providing detailed reports on KPIs such as ACoS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), and more.
• Use data-driven insights to implement tests and experiments to drive incremental improvements in campaign performance.

Reporting & Analytics:

• Provide clear, actionable insights to senior management based on campaign performance and market conditions.
• Present findings in a compelling way, with recommendations for improvements and optimization.

Stakeholder Collaboration:

• Work closely with the creative team to design engaging ad assets that resonate with target audiences.
• Partner with e-commerce platform account managers to stay updated on the latest tools and ad formats.

Market Research:

• Conduct competitive analysis to benchmark performance and refine strategies.

Identify and test new advertising tools, strategies, and tactics to drive growth and stay ahead of competitors on Amazon and Flipkart. Qualifications:

• 3+ years in performance marketing, specifically managing Amazon Ads, Flipkart Ads, or equivalent e-commerce platforms.

Proficiency in campaign management tools such as Amazon Advertising Console and Flipkart Ads Manager.

• Strong ability to analyze campaign performance data and drive insights for optimization.
• Deep understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.
• Expertise in using Excel/Google Sheets, Google Analytics, and reporting dashboards.
• Excellent written and verbal communication skills for stakeholder collaboration and reporting.
• Amazon Advertising Certification or similar e-commerce platform certifications are a plus.