Customer Engagement Specialist - Khobar
Job details
Be You, Be Bayer At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where Health for all, Hunger for none is no longer a dream, but a real possibility. We're doing it with energy, curiosity, and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities, and redefining impossible. We're a digital-first culture and have our fingers on the pulse of cutting-edge tools and methods that can advance our organisation and help us serve our customers better and more efficiently. Because of this, we're always on the lookout for candidates who are passionate about digital in their professional and personal lives, and who recognise technology as a powerful tool for streamlining processes and improving the business overall. At Bayer Middle East we welcome applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, religion, family status, pregnancy, or any unlawful criterion under applicable law. We are committed to treating all applicants fairly. Your unique experiences and perspectives are what make us stronger. Saudi Arabia is booming with opportunity, and we want you to be a part of this exciting future. That's why we're on a mission to advance the lives of those who work with us and support their career growth through our unique capabilities development programs, Project Assignments and Professional Development Assistance programs. Do Something That Moves You
- Develop a list of HCP (Speakers / non speakers) and continuously update it as per market dynamics.
- Lead deep discussions in regular preplanned one-to-one discussions with customers to identify scientific areas of major interest.
- Act as the primary point of contact between stakeholders and Bayer; share HCP community needs internally and seek support from cross-functional teams.
- Co-create content with the speaker list that satisfies HCP scientific interests and Bayer promotional objectives.
- Contract HCP speakers for a yearly educational calendar, integrating talks into various meeting formats.
- Coordinate with the cross-functional team to integrate talks into different meeting formats (Scientific lectures, Peer-to-Peer talks, Debate sessions, etc.).
- Report all one-to-one interactions to VEEVA and integrate HCP insights to support future brand messaging and content creation.
- Plan and align meetings calendar based on micro-segmentation and HCP target needs.
- Work closely with Virtual Event experts to utilize engaging meeting formats and facilitate virtual meetings when needed.
- Maintain flexible time management in a hybrid environment to maximize HCP engagement.
- Align with peers to co-invite to meetings when appropriate.
- Facilitate digital networking of like-minded HCPs and influence non-loyalist HCPs to increase their adoption of Bayer brands.
- Maintain discipline and quality in data entry related to customer profiles, daily activities, event reporting, and customer insights on VEEVA.
- Maximize customer experience by monitoring and optimizing activities, content, and channels to provide the greatest value to the customer.
- Collaborate with the Nucleus Team to achieve financial targets.
- Leverage insights from virtual meetings to build on the next best action in the Customer Evolution Campaign (CEC).
- Ensure strong collaboration with cross-functional teams to drive the implementation of tactical campaigns.
- Contribute to KAM and tender management plans and activities as needed.
- University degree in Pharmaceutical Sciences.
- Relevant experience within the pharmaceutical industry, with experience in Cardio/General medicine being an advantage.
- Excellent stakeholder engagement record, including partnering with TLs and institutions.
- Strong business acumen with expertise in commercialization, medical, and customer experience excellence.
- Strong scientific knowledge and ability to interpret scientific data in the assigned therapy area.
- Hands-on experience using digital and virtual means and tools.
- Able to expertly operate Bayer virtual platforms and digital tools for exceptional customer experience.
- Maintain a growth mindset and proactively identify areas of improvement.
- Good understanding of agile ways of working is desired.
- Robust understanding of medico marketing strategies and tactics.
- Proficient in English to collaborate internally and across the broader organization.
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