CRM EMAIL MARKETING SPECIALIST

Full time at a Laimoon Verified Company in UAE

Posted on February 24, 2025

Job details

We're seeking a talented CRM Email Marketing Specialist with a strong understanding of the casino industry to join our in-house team in Dubai. You'll be responsible for creating and executing data-driven email marketing campaigns that drive player engagement and loyalty. This role requires a detail-oriented individual with a passion for the casino industry who can leverage CRM platforms and email automation tools to optimize customer communication. Requirements:

Minimum 2 years of experience in email marketing, preferably within the casino industry
Proven track record of developing and executing successful email marketing campaigns that drive engagement and conversions
Strong understanding of casino customer segmentation and behavior
Experience with a CRM platform (e.g., Salesforce, HubSpot) and email marketing automation tool (e.g., Customer.io, ActiveCampaign) - experience with Customer.io a plus
Excellent copywriting skills with the ability to craft compelling and engaging email content
Experience with A/B testing and data analysis to optimize email campaign performance
Strong analytical skills with the ability to track and report on key performance indicators (KPIs)
Excellent communication and collaboration skills to work effectively with cross-functional teams (Marketing, Sales, Player Relations)

Key Responsibilities:

Develop and execute strategic email marketing campaigns aligned with overall marketing goals and objectives
Manage and segment casino player data within the CRM platform
Create targeted email content that resonates with specific player segments based on demographics, preferences, and behaviors
Design and develop engaging email templates using HTML knowledge (preferred)
Implement automated email workflows to trigger personalized communications based on player actions and behavior
A/B test email campaigns to optimize subject lines, content, and send times
Analyze campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and generate reports to identify areas for improvement
Work closely with the Marketing, Sales, and Player Relations teams to ensure consistent messaging and a seamless customer experience
Stay up-to-date on industry trends and best practices in casino email marketing

Benefits

Competitive salary and benefits package
Opportunity to work in a fast-paced and dynamic environment
Be part of a team that is passionate about the casino industry

Desired Skills and Experience:

Casino Industry Experience (Highly Preferred)
CRM Management
Email Marketing Automation
Data Analysis
Copywriting
A/B Testing
Customer Segmentation
Marketing Automation Platforms (e.g., Customer.io)

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Home UAE CRM EMAIL MARKETING SPECIALIST

CRM EMAIL MARKETING SPECIALIST

Job details

Apply safely

Hiring company

Confidential

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