Growth Marketing Lead

Growth Marketing Lead - Fuel Appetise's Rocket to the Top! Are you a data-driven, creative, and strategic growth marketer who's ready to make waves? At Appetise, we're redefining how FMCG brands connect with consumers while empowering individuals to make smarter food choices. Our mission: To Democratise access to insights for FMCG brands globally. We're growing fast and need a Growth Marketing Lead to take the wheel, shaping how we attract, retain, and delight both consumers and B2B customers. This is a rare opportunity to own and scale growth strategies for a high-impact platform at the intersection of tech, food, and data. You'll be instrumental in driving both our B2C app adoption and B2B SaaS growth across New Zealand, Australia, and beyond.

What You'll Do

1. Craft Campaigns That Convert
2. Focus on Retention and Lifetime Value
3. Pioneer New Markets and Channels
4. Lead B2B Growth Marketing
5. Be a Catalyst for Cross-Functional Success

• Turbocharge Growth Through Innovation
• Develop and execute full-funnel performance marketing strategies across channels like Google Ads, Meta, TikTok, YouTube, Pinterest, and LinkedIn
• Build high-converting customer acquisition funnels for B2B clients and B2C users, optimising for efficiency and scalability
• Identify and implement growth loops and flywheels that drive advocacy, organic growth, and repeat users
• Experiment relentlessly: test new ideas, run A/B and multivariate tests, and uncover insights to scale what works
• Collaborate with Product, Sales, Brand Marketing, and Customer Success teams to design compelling ad creatives, landing pages, and nurture flows
• Launch and optimise email marketing campaigns to re-activate dormant users, convert leads, and deepen loyalty
• Build automated retargeting campaigns and personalised journeys that move users through the funnel with ease
• Launch initiatives to improve retention, reduce churn, and turn users into brand advocates
• Segment audiences to deliver tailored messaging and experiences that maximise relevance
• Track, analyse, and optimise core metrics like CAC, LTV, ROAS, and churn rates to drive better outcomes
• Lead growth initiatives in new regions, including market-specific campaigns and tailored approaches
• Discover, test, and scale emerging channels, from influencer partnerships to collaborations with FMCG brands
• Stay ahead of digital marketing trends, experimenting with innovative tools, tactics, and platforms
• Develop and execute campaigns tailored to Appetise's B2B audience, leveraging channels like LinkedIn and Google Ads
• Create high-impact landing pages, lead magnets, and retargeting flows to attract and nurture FMCG leaders
• Craft messaging and content that resonates with our ICP, addressing their needs and pain points with precision
• Partner with Product, Sales, and Brand Marketing teams to ensure growth efforts align with company goals
• Collaborate to enhance Appetise's value proposition, uncover actionable insights, and influence long-term strategies
• Be the voice of the customer, whether it's a home cook or a global FMCG brand, ensuring we deliver unparalleled value

Requirements

What You Bring:

• Proven Track Record: 5+ years of driving growth in SaaS, consumer apps, or FMCG, with demonstrable success in scaling user acquisition and revenue
• Performance Marketing Mastery: Deep expertise in running paid campaigns (Google, Meta, TikTok, LinkedIn) with a focus on efficiency and ROI
• Data-driven decision-making: Proficiency in tools like Google Analytics, Mixpanel, and marketing automation platforms. Strong ability to use data to inform and optimise strategies
• Creative and Strategic Thinking: Ability to craft compelling campaigns that resonate with diverse audiences while scaling growth initiatives
• Experimentation Mindset: A/B testing, CRO, and scaling successful experiments are second nature to you
• SEO and Organic Growth Expertise: Strong understanding of content marketing, referral programs, and organic growth strategies
• Retention and Lifecycle Marketing: Experience crafting email campaigns and user journeys that drive engagement and LTV
• Customer Insight Champion: Exceptional ability to understand customer personas, behaviour, and motivations, translating them into actionable strategies
• Startup and High-Growth Experience: Familiarity with scrappy, fast-moving environments, using innovation and efficiency to maximise results
• Excellent Communication Skills: Clear, concise, and inspiring communicator, capable of building alignment across teams and external partners

Benefits

Why Appetise?

• Shape the Future: Define growth in a category-disrupting SaaS platform making global waves
• Make a Global Impact: Your work will directly influence Appetise's expansion into new markets
• Career-Making Opportunity: Develop a growth playbook that will be noticed by the biggest players in tech and FMCG
• Be Part of a Winning Team: Join a well-funded, ambitious company with a clear mission and a supportive, collaborative culture