Product Marketing Manager

Job Description – Manager – Product Marketing We at Pine Labs are looking for those who share our core belief - “Every Day is Game day”. We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services. Role Purpose The ‘Product Marketing Manager’ will lead the strategy, planning, and execution of all product marketing activities to drive the growth, adoption, and retention of the products assigned to them. This role is responsible for defining the go-to-market strategy, driving product positioning and messaging, conducting market analysis, and enabling the sales team to succeed. A key part of this role will be to build robust frameworks for the Product Marketing team to deliver sharp and effective GTMs consistently. You will work closely with cross-functional leadership teams across Product, Sales, and Customer Success to ensure that our products meet the needs of the market and are well-received by target audiences. Responsibilities we entrust you with

• Go-to-Market Strategy:

Develop and lead the go-to-market strategy for new product launches, including defining target audiences, positioning, messaging, and pricing strategies. Ensure alignment with company goals and sales objectives.

• Product Positioning and Messaging:

Create clear, compelling, and differentiated product messaging that resonates with key audiences. Ensure the communication of product value propositions is consistent across all channels and is comprehensive.

• Market Research and Competitive Analysis:

Conduct in-depth market research to understand customer needs, market trends, and competitive landscapes. Translate these insights into product opportunities and marketing strategies.

• Sales Enablement:

Collaborate with the sales team to develop training, presentations, product demos, and collaterals that help communicate product value to customers. Equip the sales team with the necessary tools and materials to effectively position and sell the products.

• Customer Insights and Feedback:

Continuously gather feedback from customers, sales teams, and market data to improve product positioning and influence product development. Use this data to enhance marketing efforts and inform future product improvements.

• Cross-functional Collaboration:

Work closely with the product, marketing, and sales leaders to ensure alignment on product goals and objectives. Foster strong relationships with stakeholders to drive product success and customer satisfaction.

• Campaign Development:

Lead the creation of targeted marketing campaigns that generate awareness, demand, and retention for the product. Collaborate with digital marketing, content teams, and external agencies to ensure campaigns are effective and aligned with product goals.

• Performance Analysis:

Analyze the performance of product marketing initiatives, including campaign performance, sales impact, and customer feedback. Use data-driven insights to refine strategies and optimize future efforts. What matters in this role Relevant work experience

• Proven track record of developing successful go-to-market strategies for B2B/SaaS products.
• Expertise in product positioning, messaging, and sales enablement.
• Experience in conducting market research, competitive analysis, and customer insights gathering.
• Fintech experience will be a big plus.

Years of experience

• Minimum of 3-5 years of experience in product marketing, with at least 2 years in B2B fintech.

What we Value in Our people

• You take the shot: You Decide Fast and You Deliver Right
• You are the CEO of what you do: you show ownership and make things happen
• You own tomorrow: by building solutions for the merchants and doing the right thing
• You sign your work like an artist: You seek to learn and take pride in the work you do
• You are the sherpa: You lead your crew on every expedition
• You care with tough love: You empower others with trust, respect, and openness