Social Media Strategist

Bachelors Degree in Marketing, Advertising or Business preferred We are looking for a qualified Social Media Strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic and our brand awareness. As a Social Media Strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team. Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies.

Job Duties

1. Manages company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.
2. Engages in social media presence creation on new and emerging social media platforms.
3. Creates dynamic written, graphic, and video content.
4. Optimizes content following search engine optimization (SEO) and pay-per-click (PPC).
5. Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.
6. Assists social media management with large projects, events, and community management.
7. Works as part of a team to develop large social media campaigns.
8. Analyses and reports audience information and demographics, and success of existing social media projects.
9. Proposes new ideas and concepts for social media content.
10. Works with marketing and social media team members to coordinate ad campaigns with social media strategy.
11. Writes and distributes e-newsletters to subscribers.
12. Manages social media communications.
13. Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimize visits.

Job Specification

1. Proven work experience as a Social Media Strategist or Social Media Manager.
2. Hands-on experience using social media for brand awareness.
3. Understanding of SEO and web traffic metrics.
4. An ability to identify target audience preferences and build content to meet them.
5. Familiarity with web design and publishing.
6. Strong written and verbal communication skills.
7. Strong command over various graphic designing software.