Software Engineer
Job details
Job Description for SFMC Developer: Responsibilities: • Utilize marketing automation tools to develop personalised email templates, campaigns, landing pages, and workflows. • Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. • Implement tracking parameters for campaign performance measurement and analysis. • Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. • Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. • Monitor and optimize campaign setup processes for efficiency and effectiveness. • Stay updated on platform updates and best practices for campaign setup. • Provide support and training to marketing teams on campaign setup tools and processes. Required Technical and Professional Expertise: • Proficiency in utilizing AMPscript, HTML, CSS, and JavaScript for email and cloud page development. • Emails - Develop responsive email templates with extensive knowledge of AMPscript and Guide •Template Language • Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript • Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS)• Master with SQL and robust understanding of Marketing Cloud’s contact data model • Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration • Proficiency in marketing automation platforms (Salesforce Marketing Cloud).
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